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Wholesale Price Contracts for Reliable Supply

Author

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  • Woonam Hwang
  • Nitin Bakshi
  • Victor DeMiguel

Abstract

Firms can enhance the reliability of their supply through process improvement and overproduction. In decentralized supply chains, however, these mitigating actions may be the supplier's responsibility yet are often not contractible. We show that wholesale price contracts, despite their simplicity, can perform well in inducing reliable supply, and we identify when and why they perform well. This could explain the widespread use of wholesale price contracts in business settings with unreliable supply. In particular, we investigate how the performance of wholesale price contracts depends on the interplay between the nature of supply risk and the type of procurement process. Supply risk is classified as random capacity when events such as labor strike disrupt the firm's ability to produce, or as random yield when manufacturing defects result in yield losses. The procurement process is classified as control when the buyer determines the production quantity, or as delegation when instead the supplier does. Analyzing the four possible combinations, we find that for random capacity, irrespective of the procurement process type, contract performance monotonically increases with the supplier's bargaining power; thus, wholesale price contracts perform well when the supplier is powerful. However, this monotonic trend is reversed for random yield with control: in that case, wholesale price contracts perform well when instead the buyer is powerful. For random yield with delegation, wholesale price contracts perform well when either party is powerful.

Suggested Citation

  • Woonam Hwang & Nitin Bakshi & Victor DeMiguel, 2018. "Wholesale Price Contracts for Reliable Supply," Production and Operations Management, Production and Operations Management Society, vol. 27(6), pages 1021-1037, June.
  • Handle: RePEc:bla:popmgt:v:27:y:2018:i:6:p:1021-1037
    DOI: 10.1111/poms.12848
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    Cited by:

    1. Hezarkhani, Behzad & Demirel, Guven & Bouchery, Yann & Dora, Manoj, 2023. "Can “ugly veg” supply chains reduce food loss?," European Journal of Operational Research, Elsevier, vol. 309(1), pages 117-132.
    2. Bo Yan & Jing Fan & Congyan Cai & Jing Fang, 2020. "Supply chain coordination of fresh Agri-products based on value loss," Operations Management Research, Springer, vol. 13(3), pages 185-196, December.
    3. Kelei Xue & Ya Xu & Lipan Feng, 2018. "Managing Procurement for a Firm with Two Ordering Opportunities under Supply Disruption Risk," Sustainability, MDPI, vol. 10(9), pages 1-32, September.
    4. Qing Hu & Aika Monden & Tomomichi Mizuno, 2022. "Downstream Cross‐Holdings and Upstream R&D," Journal of Industrial Economics, Wiley Blackwell, vol. 70(3), pages 775-789, September.
    5. Li, Yi & Shou, Biying, 2021. "Managing supply risk: Robust procurement strategy for capacity improvement," Omega, Elsevier, vol. 102(C).
    6. Stefanos Leonardos & Costis Melolidakis & Constandina Koki, 2022. "Monopoly pricing in vertical markets with demand uncertainty," Annals of Operations Research, Springer, vol. 315(2), pages 1291-1318, August.
    7. Gupta, Varun & Ivanov, Dmitry & Choi, Tsan-Ming, 2021. "Competitive pricing of substitute products under supply disruption," Omega, Elsevier, vol. 101(C).
    8. Ying Zhang & Jayashankar M. Swaminathan, 2020. "Warehouse Location in An Emerging Country: A Win–Win Proposition?," Production and Operations Management, Production and Operations Management Society, vol. 29(6), pages 1487-1505, June.
    9. Nitish Jain & Sameer Hasija & Serguei Netessine, 2021. "Supply Chains and Antitrust Governance," Management Science, INFORMS, vol. 67(11), pages 6822-6838, November.
    10. Li, Yadong & Guan, Zhenzhong & Ren, Jianbiao, 2023. "Channel coordination under retailer's (sub)conscious preferences of loss aversion and fairness," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).

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