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Mass Customization and Guardrails: “You Can Not Be All Things to All People”

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  • Eren B. Çil
  • Michael S. Pangburn

Abstract

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Suggested Citation

  • Eren B. Çil & Michael S. Pangburn, 2017. "Mass Customization and Guardrails: “You Can Not Be All Things to All People”," Production and Operations Management, Production and Operations Management Society, vol. 26(9), pages 1728-1745, September.
    • Handle: RePEc:bla:popmgt:v:26:y:2017:i:9:p:1728-1745
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    File URL: http://hdl.handle.net/10.1111/poms.12716
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    Citations

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    Cited by:

    1. Tookanlou, Parisa Bagheri & Wong, Hartanto, 2020. "Determining the optimal customization levels, lead times, and inventory positioning in vertical product differentiation," International Journal of Production Economics, Elsevier, vol. 221(C).
    2. Guo, Shu & Choi, Tsan-Ming & Chung, Sai-Ho, 2022. "Self-design fun: Should 3D printing be employed in mass customization operations?," European Journal of Operational Research, Elsevier, vol. 299(3), pages 883-897.
    3. Na Liu & Pui-Sze Chow & Hongshan Zhao, 2020. "Challenges and critical successful factors for apparel mass customization operations: recent development and case study," Annals of Operations Research, Springer, vol. 291(1), pages 531-563, August.
    4. Zhang, Chu & Zheng, Xiaona, 2021. "Customization strategies between online and offline retailers," Omega, Elsevier, vol. 100(C).
    5. Tingliang Huang & Chao Liang & Jingqi Wang, 2018. "The Value of “Bespoke”: Demand Learning, Preference Learning, and Customer Behavior," Management Science, INFORMS, vol. 64(7), pages 3129-3145, July.
    6. Nagarajan Sethuraman & Ali K. Parlaktürk & Jayashankar M. Swaminathan, 2023. "Personal fabrication as an operational strategy: Value of delegating production to customer using 3D printing," Production and Operations Management, Production and Operations Management Society, vol. 32(7), pages 2362-2375, July.
    7. Choi, Tsan-Ming & Ma, Cheng & Shen, Bin & Sun, Qi, 2019. "Optimal pricing in mass customization supply chains with risk-averse agents and retail competition," Omega, Elsevier, vol. 88(C), pages 150-161.

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