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Reducing the Carbon Footprint within Fast-Moving Consumer Goods Supply Chains through Collaboration: The Manufacturers' Perspective

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  • Sebastian Theißen
  • Stefan Spinler
  • Arnd Huchzermeier

Abstract

type="main" xml:id="jscm12048-abs-0001"> Within the sustainability arena, CO 2 reduction has emerged as a key challenge for manufacturers in the fast-moving consumer goods industry. This goal needs to be balanced against the competitive priorities of cost and responsiveness. Emissions-reducing efforts are driven by the need to comply with expectations from industry and end customers and by opportunities for energy and cost savings. Manufacturers are now looking beyond their corporate boundaries to find new ways to reduce emissions along the supply chain. There is a need for research to address supplier selection in the face of sustainability challenges and provide insights about the factors affecting the transfer of sustainability skills between the manufacturer and its suppliers. This multiple case study investigates the factors that influence an organization's readiness to engage in a collaborative CO 2 reduction management (CCRM) approach. We find that partner selection for CCRM exhibits path dependency in terms of the manufacturer's maturity level of sustainability; characteristics of key downstream customers, in turn, are shown to also impact this selection.

Suggested Citation

  • Sebastian Theißen & Stefan Spinler & Arnd Huchzermeier, 2014. "Reducing the Carbon Footprint within Fast-Moving Consumer Goods Supply Chains through Collaboration: The Manufacturers' Perspective," Journal of Supply Chain Management, Institute for Supply Management, vol. 50(4), pages 44-61, October.
    • Handle: RePEc:bla:jscmgt:v:50:y:2014:i:4:p:44-61
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    File URL: http://hdl.handle.net/10.1111/jscm.2014.50.issue-4
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    Citations

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    Cited by:

    1. Brandenburg, Marcus, 2017. "A hybrid approach to configure eco-efficient supply chains under consideration of performance and risk aspects," Omega, Elsevier, vol. 70(C), pages 58-76.
    2. Jalal Rajeh Hanaysha, 2021. "An Examination of Innovation Capabilities and Corporate Reputation in Banking Sector," Jindal Journal of Business Research, , vol. 10(2), pages 199-213, December.
    3. Lisa Melander, 2018. "Customer and Supplier Collaboration in Green Product Innovation: External and Internal Capabilities," Business Strategy and the Environment, Wiley Blackwell, vol. 27(6), pages 677-693, September.
    4. Jalal Rajeh Hanaysha & Mohammed Emad Al-Shaikh & Shanmugan Joghee & Haitham M. Alzoubi, 2022. "Impact of Innovation Capabilities on Business Sustainability in Small and Medium Enterprises," FIIB Business Review, , vol. 11(1), pages 67-78, March.
    5. Adolfo Carballo‐Penela & Ingrid Mateo‐Mantecón & Sergio Alvarez & Juan Luis Castromán‐Diz, 2018. "The Role of Green Collaborative Strategies in Improving Environmental Sustainability in Supply Chains: Insights from a Case Study," Business Strategy and the Environment, Wiley Blackwell, vol. 27(6), pages 728-741, September.
    6. Ozgur Isil & Rose Sebastianelli, 2020. "Arcs of carbon awareness in the value chain and their antecedents," Business Strategy and the Environment, Wiley Blackwell, vol. 29(2), pages 503-518, February.
    7. Rodney Thomas & Jessica L. Darby & David Dobrzykowski & Remko van Hoek, 2021. "Decomposing Social Sustainability: Signaling Theory Insights into Supplier Selection Decisions," Journal of Supply Chain Management, Institute for Supply Management, vol. 57(4), pages 117-136, October.

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