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Waterfall Versus Sprinkler Product Launch Strategy: Influencing the Herd

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  • Manaswini Bhalla

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  • Manaswini Bhalla, 2013. "Waterfall Versus Sprinkler Product Launch Strategy: Influencing the Herd," Journal of Industrial Economics, Wiley Blackwell, vol. 61(1), pages 138-165, March.
    • Handle: RePEc:bla:jindec:v:61:y:2013:i:1:p:138-165
    DOI: 10.1111/joie.2013.61.issue-1
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    Citations

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    Cited by:

    1. Ludmila Matyskova & Jan Sipek, 2017. "Manipulation of Cursed Beliefs in Online Reviews," CERGE-EI Working Papers wp586, The Center for Economic Research and Graduate Education - Economics Institute, Prague.
    2. Alexei Parahonyak & Nick Vikander, 2024. "Strategic Use of Product Delays to Shape Word-of-Mouth Communication," Economics Series Working Papers 1032, University of Oxford, Department of Economics.
    3. Ting Liu & Pasquale Schiraldi, 2012. "New product launch: herd seeking or herd preventing?," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 51(3), pages 627-648, November.
    4. Aoyagi, Masaki & Bhalla, Manaswini & Gunay, Hikmet, 2016. "Social learning and delay in a dynamic model of price competition," Journal of Economic Theory, Elsevier, vol. 165(C), pages 565-600.
    5. Junjie Zhou & Chen‐Nan Liao & Ying‐Ju Chen, 2023. "Optimal selling scheme in social networks: hierarchical signaling, sequential selling, and chain structure," Production and Operations Management, Production and Operations Management Society, vol. 32(7), pages 2138-2153, July.
    6. Hattori, Keisuke & Zennyo, Yusuke, 2018. "Heterogeneous Consumer Expectations and Monopoly Pricing for Durables with Network Externalities," MPRA Paper 89893, University Library of Munich, Germany, revised 08 Nov 2018.
    7. Nicolás Figueroa & Carla Guadalupi, 2017. "Convincing early adopters: Price signals and Information transmission," Documentos de Trabajo 486, Instituto de Economia. Pontificia Universidad Católica de Chile..
    8. Alexei Parakhonyak & Nick Vikander, 2019. "Optimal Sales Schemes for Network Goods," Management Science, INFORMS, vol. 65(2), pages 819-841, February.
    9. Alexander Salmen, 2021. "New Product Launch Success: A Literature Review," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 69(1), pages 151-176.
    10. Nicolás Figueroa & Carla Guadalupi, 2020. "Signaling Quality in the Presence of Observational Learning," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 56(3), pages 515-534, May.
    11. Gagnon-Bartsch, Tristan & Rosato, Antonio, 2022. "Quality is in the eye of the beholder: taste projection in markets with observational learning," MPRA Paper 115426, University Library of Munich, Germany.
    12. Hikmet Gunay, 2014. "Waiting for Signaling Quality," Southern Economic Journal, John Wiley & Sons, vol. 81(2), pages 364-386, October.
    13. Parakhonyak, Alexei & Vikander, Nick, 2023. "Information design through scarcity and social learning," Journal of Economic Theory, Elsevier, vol. 207(C).
    14. Man Yu & Laurens Debo & Roman Kapuscinski, 2016. "Strategic Waiting for Consumer-Generated Quality Information: Dynamic Pricing of New Experience Goods," Management Science, INFORMS, vol. 62(2), pages 410-435, February.
    15. Xin Yan & Xiaohua Han, 2022. "Optimal pricing and remanufacturing entry strategies of manufacturers in the presence of online reviews," Annals of Operations Research, Springer, vol. 316(1), pages 59-92, September.

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