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The influence of structural and message features on Web site credibility

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  • Traci Hong

Abstract

This article explores the associations that message features and Web structural features have with perceptions of Web site credibility. In a within‐subjects experiment, 84 participants actively located health‐related Web sites on the basis of two tasks that differed in task specificity and complexity. Web sites that were deemed most credible were content analyzed for message features and structural features that have been found to be associated with perceptions of source credibility. Regression analyses indicated that message features predicted perceived Web site credibility for both searches when controlling for Internet experience and issue involvement. Advertisements and structural features had no significant effects on perceived Web site credibility. Institution‐affiliated domain names (.gov, .org, .edu) predicted Web site credibility, but only in the general search, which was more difficult. Implications of results are discussed in terms of online credibility research and Web site design.

Suggested Citation

  • Traci Hong, 2006. "The influence of structural and message features on Web site credibility," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 57(1), pages 114-127, January.
  • Handle: RePEc:bla:jamist:v:57:y:2006:i:1:p:114-127
    DOI: 10.1002/asi.20258
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    Cited by:

    1. Oana ȚUGULEA & Andreia Gabriela ANDREI & Claudia STOIAN BOBÂLCĂ & Adriana MANOLICĂ, 2017. "Online Buyer's Perspective of E-shops Credibility: Measurement Dimensions," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 5(4), pages 641-661, December.
    2. Kumar, Jeetesh & Konar, Rupam & Balasubramanian, Kandappan, 2020. "The Impact Of Social Media On Consumers’ Purchasing Behaviour In Malaysian Restaurants," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 8(3), pages 197-216.
    3. Hsu, Hsuan Yu & Tsou, Hung-Tai, 2011. "Understanding customer experiences in online blog environments," International Journal of Information Management, Elsevier, vol. 31(6), pages 510-523.
    4. Tugulea Oana, 2014. "What Dimensions Discriminate Users To Consider A Presentation Website To Be Credible Or Not Credible?," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 4, pages 207-214, August.
    5. Oana TUGULEA, 2014. "Discriminator Credibility Dimensions Of An Online Acquisition Website – An Analysis Of An International Construct On A Specific Romanian Target," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 6(3), pages 103-116, September.
    6. Supratim Kundu & Swapnajit Chakraborti, 2022. "A comparative study of online consumer reviews of Apple iPhone across Amazon, Twitter and MouthShut platforms," Electronic Commerce Research, Springer, vol. 22(3), pages 925-950, September.
    7. Christopher D. Allport & John A. Pendley, 2010. "The impact of website design on the perceived credibility of internet financial reporting," Intelligent Systems in Accounting, Finance and Management, John Wiley & Sons, Ltd., vol. 17(3‐4), pages 127-141, July.
    8. Oana TUGULEA & Claudia STOIAN (BOBALCA), 2017. "Credibility Of Websites Through Facets And Dimensions," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 115-123, May.
    9. Xiao, Xinning & Shailer, Greg, 2022. "Stakeholders’ perceptions of factors affecting the credibility of sustainability reports," The British Accounting Review, Elsevier, vol. 54(1).
    10. Ageeva, Elena & Melewar, T.C. & Foroudi, Pantea & Dennis, Charles, 2019. "Cues adopted by consumers in examining corporate website favorability: An empirical study of financial institutions in the UK and Russia," Journal of Business Research, Elsevier, vol. 98(C), pages 15-32.

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