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The Most-Favoured-Customer Pricing Policy and Competitive Advantage

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  • Aguirre, Inaki

Abstract

The paper investigates the effects on competition of the unilateral most-favoured-customer pricing policy. A model is considered in which a multimarket incumbent firm faces a threat of entry in one of its two markets. It is shown that contemporaneous most-favoured-customer clauses may change competition to the advantage of the incumbent both under strategic substitutes and strategic complements. If the duopolistic market is strong, the most-favoured-customer policy makes the incumbent "tough" and may be used for entry deterrence purposes. Copyright 2000 by Blackwell Publishing Ltd and the Board of Trustees of the Bulletin of Economic Research

Suggested Citation

  • Aguirre, Inaki, 2000. "The Most-Favoured-Customer Pricing Policy and Competitive Advantage," Bulletin of Economic Research, Wiley Blackwell, vol. 52(3), pages 215-223, July.
    • Handle: RePEc:bla:buecrs:v:52:y:2000:i:3:p:215-23
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    Cited by:

    1. Kazuhiro Ohnishi, 2010. "Most-Favoured-Customer Pricing and Labour-Managed Oligopoly," Journal of Industry, Competition and Trade, Springer, vol. 10(1), pages 33-40, March.
    2. Aguirre Pérez, Iñaki, 2011. "Multimarket Competition and Welfare Effects of Price discrimination," IKERLANAK info:eu-repo/grantAgreeme, Universidad del País Vasco - Departamento de Fundamentos del Análisis Económico I.
    3. Pinar Akman & Morten Hviid, 2005. "A Most-Favoured-Customer Guarantee with a Twist," Working Paper series, University of East Anglia, Centre for Competition Policy (CCP) 2005-08, Centre for Competition Policy, University of East Anglia, Norwich, UK..
    4. Aguirre, Iñaki, 2019. "Oligopoly price discrimination, competitive pressure and total output," Economics - The Open-Access, Open-Assessment E-Journal (2007-2020), Kiel Institute for the World Economy (IfW Kiel), vol. 13, pages 1-16.
    5. Aguirre Iñaki, 2016. "On the Economics of the “Meeting Competition Defense” Under the Robinson–Patman Act," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 16(3), pages 1213-1238, September.
    6. Aguirre, Iñaki, 2017. "Cournot Oligopoly, Price Discrimination and Total Output," MPRA Paper 80166, University Library of Munich, Germany.
    7. Kazuhiro Ohnishi, 2003. "A Note on the Most‐Favoured‐Customer Pricing Policy," Bulletin of Economic Research, Wiley Blackwell, vol. 55(4), pages 407-413, October.

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