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Models of Product Differentiation

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  • Waterson, Michael

Abstract

This paper surveys literature on models of horizontal and vertical product differentiation, focusing upon insights into market behavior that would otherwise be puzzling, and also covering social welfare analyses and implications. Both H. Hotelling's and E. H. Chamberlin's approaches to horizontal product differentiation are discussed and extended. The modern literature on vertical product differentiation is placed within a historical perspective. Copyright 1989 by Blackwell Publishing Ltd and the Board of Trustees of the Bulletin of Economic Research

Suggested Citation

  • Waterson, Michael, 1989. "Models of Product Differentiation," Bulletin of Economic Research, Wiley Blackwell, vol. 41(1), pages 1-27, January.
    • Handle: RePEc:bla:buecrs:v:41:y:1989:i:1:p:1-27
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    Cited by:

    1. Glen M. Schmidt & Evan L. Porteus, 2000. "The Impact of an Integrated Marketing and Manufacturing Innovation," Manufacturing & Service Operations Management, INFORMS, vol. 2(4), pages 317-336, April.
    2. Chi‐Hyon Lee & Manuela N. Hoehn‐Weiss & Samina Karim, 2021. "Competing both ways: How combining Porter's low‐cost and focus strategies hurts firm performance," Strategic Management Journal, Wiley Blackwell, vol. 42(12), pages 2218-2244, December.
    3. T. Randolph Beard & Jeffrey T. Macher & John W. Mayo, 2015. "'Can you Hear Me Now?' Exit, Voice and Loyalty Under Increasing Competition," Journal of Law and Economics, University of Chicago Press, vol. 58(3).
    4. John Sedgwick & Michael Pokorny, 2010. "Consumers as risk takers: Evidence from the film industry during the 1930s," Business History, Taylor & Francis Journals, vol. 52(1), pages 74-99.
    5. Karl Aiginger & Michael Pfaffermayr, 1999. "Product Quality, Cost Asymmetry and the Welfare Loss of Oligopoly," International Journal of the Economics of Business, Taylor & Francis Journals, vol. 6(2), pages 165-180.
    6. Manez, J.A. & Waterson, M., 2001. "Multiproduct Firms and Product Differentiation: a Survey," The Warwick Economics Research Paper Series (TWERPS) 594, University of Warwick, Department of Economics.
    7. Bhadury, J. & Eiselt, H. A., 1999. "Brand positioning under lexicographic choice rules," European Journal of Operational Research, Elsevier, vol. 113(1), pages 1-16, February.
    8. Régis Blazy & Marie Blum, 2022. "Horizontal and vertical differentiation in comic art auctions," Economic Inquiry, Western Economic Association International, vol. 60(3), pages 1382-1415, July.

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