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Cocreating Value Through Open Circular Innovation Strategies: A Results‐Driven Work Plan and Future Research Avenues

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  • Mark Anthony Camilleri

Abstract

For the time being, there is limited research focused on open innovation approaches that promote the development and growth of stakeholder‐driven circular economy models. This article addresses this knowledge gap. Its objectives are threefold: Firstly, it describes key elements of open innovation and circular value cocreation. Secondly, it utilizes the findings from a comprehensive systematic review to identify opportunities and challenges related to the open circular innovation paradigm. Thirdly, it presents theoretical implications and an action plan, alongside future research avenues, that highlight the importance of engaging in collaborative behaviors with stakeholders. It emphasizes a cocreation culture that encourages the sharing of resources, competencies, and capabilities, while safeguarding the organizations' intellectual properties. Such practices aim to foster coupled innovation and support circular economy strategies like resource recovery, reverse logistics, and industrial symbiosis, among others. Unlike many other articles, this contribution clearly specifies that there is scope for practitioners to develop circular economy ecosystems that increase the practitioners' bottom lines, while reducing their environmental impacts.

Suggested Citation

  • Mark Anthony Camilleri, 2025. "Cocreating Value Through Open Circular Innovation Strategies: A Results‐Driven Work Plan and Future Research Avenues," Business Strategy and the Environment, Wiley Blackwell, vol. 34(4), pages 4561-4580, May.
    • Handle: RePEc:bla:bstrat:v:34:y:2025:i:4:p:4561-4580
    DOI: 10.1002/bse.4216
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    Cited by:

    1. Naveen Virmani & Vaishali Agarwal & Anil Kumar & Sunil Luthra, 2025. "The greenwash era is over, now performance matters: a Z-Number analysis of critical success factors and performance outcomes to achieve resource efficient digital circular supply chain management practices," Annals of Operations Research, Springer, vol. 355(1), pages 867-899, December.
    2. Daniela Ortiz‐Avram & Martine Andraos & Katharina Salomon & Barbara Kump, 2025. "Unpacking Productive Dialogues as Building Blocks of Dynamic Capabilities for Sustainability‐Oriented Innovation," Business Strategy and the Environment, Wiley Blackwell, vol. 34(8), pages 10457-10473, December.
    3. Hala Hmamed & Anass Cherrafi & Alireza Shokri & Jose Arturo Garza‐Reyes & Monika Foster, 2026. "Barriers to Low‐Carbon Technology Adoption: Insights From the Automotive Manufacturing Sector in Emerging Economies," Business Strategy and the Environment, Wiley Blackwell, vol. 35(3), pages 4422-4443, March.
    4. Bag, Surajit & Rahman, Muhammad Sabbir & Routray, Susmi & Khurana, Reema, 2025. "Regenerative supply chain orientation and coopetition in supply chain networks for ESG initiatives: A parallel mediation study," Journal of Business Research, Elsevier, vol. 201(C).
    5. Antonius Setyadi & Suharno Pawirosumarto & Alana Damaris, 2025. "Toward a Resilient and Sustainable Supply Chain: Operational Responses to Global Disruptions in the Post-COVID-19 Era," Sustainability, MDPI, vol. 17(13), pages 1-39, July.
    6. A. K. M. Mohsin & Valentin Schmidt & Franz Aschauer & Michael Plasch & Markus Gerschberger, 2025. "Examining the Evolution of Sustainable Supply Chain Management: A Systematic Review and Bibliometric Analysis," Sustainable Development, John Wiley & Sons, Ltd., vol. 33(6), pages 8213-8238, December.

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