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Sustainabilty integration in product portfolio for sustainable development: Findings from the industry

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  • Carolina Villamil
  • Sophie Hallstedt

Abstract

Many companies decide which services, products, and technologies to include in their product portfolio using evaluation criteria, which often consider cost, quality, risk, revenue, time, and market position. Incorporating sustainability in the portfolio evaluation criteria could ensure the development of sustainable solutions from the early stages of the product development process, where there is more room for innovation. The aim of this paper is to understand how sustainability can be integrated in the company portfolio development. Semi‐structured interviews were performed with experts in the field and representatives from multinational manufacturing companies with operations in Sweden. Main findings from this study include a proposed definition of a sustainability product portfolio concept and suggested portfolio evaluation criteria from an industry perspective. Future research will develop a method to guide manufacturing companies in sustainability integration and implementation in product portfolios.

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  • Carolina Villamil & Sophie Hallstedt, 2021. "Sustainabilty integration in product portfolio for sustainable development: Findings from the industry," Business Strategy and the Environment, Wiley Blackwell, vol. 30(1), pages 388-403, January.
    • Handle: RePEc:bla:bstrat:v:30:y:2021:i:1:p:388-403
    DOI: 10.1002/bse.2627
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    1. Carolina Villamil & Jesko Schulte & Sophie Hallstedt, 2022. "Sustainability risk and portfolio management—A strategic scenario method for sustainable product development," Business Strategy and the Environment, Wiley Blackwell, vol. 31(3), pages 1042-1057, March.

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