Women-Led Digital Entrepreneurship: A Qualitative Analysis of Challenges, Success Factors, and Socio-Economic Impact in the Digital Economy

The digital economy has emerged as a significant driver of economic growth, innovation, and global competitiveness; however, women entrepreneurs remain underrepresented in this sector (World Bank, 2021; OECD, 2022). This study examines the contributions, challenges, and success factors of women-led enterprises within the digital economy. The research adopts a qualitative and analytical methodology, employing case study analysis of women-led businesses across diverse geographical regions and industry sectors (Yin, 2018). The study covers key areas such as leadership styles, digital business models, access to finance, technological adoption, and the socio-economic impact of women-led ventures (UN Women, 2020). It also investigates structural and cultural barriers, including gender bias, limited access to capital, and digital skill gaps (Brush et al., 2019; IFC, 2021). The major findings indicate that digital literacy, access to funding, mentorship, supportive policy frameworks, and inclusive entrepreneurial ecosystems are critical success factors for women entrepreneurs (Baporikar, 2017; World Economic Forum, 2023). Despite these enablers, persistent challenges such as financial exclusion and limited professional networks continue to impede their growth. The study concludes that fostering a gender-inclusive digital economy requires coordinated efforts from policymakers, financial institutions, and innovation ecosystems to ensure equitable access to opportunities, thereby promoting sustainable and inclusive economic development (UNDP, 2022).