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Leveraging Artificial Intelligence for Sustainable Marketing: A Theoretical Exploration of AI in Organic Products Promotion

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  • Dr. Mahantesh V. Angadi

    (Associate Professor of Commerce, Government First Grade College Raichur)

Abstract

The use of AI in organic product marketing is changing how firms communicate with environmentally sensitive consumers. As the demand for organic products grows, corporations are using AI to create marketing strategies that increase consumer involvement and promote sustainable consumption habits. The manuscript provides a valuable conceptual framework for exploring how AI may enhance marketing with a focus on organic products. Machine learning algorithms enable artificial intelligence to sift through vast consumer databases, categorize target groups, and construct marketing campaigns. Predictive analytics enables organizations to anticipate future customers' trends and habits, allowing them to better place products and manage inventory. Furthermore, artificial intelligence-based suggestion systems strengthen the relationship by urging consumers toward organic by recording their previous purchasing history, resulting in a deep and intelligent brand engagement with the environment care consumer. AI — What role can it play in improving traceability in the supply chain, and how does this give consumers with the essential credentials up or down the chain to establish or grow their faith in eating organic through greater information on such product passports? The article highlights potential challenges, including data privacy concerns, ethical considerations, and the risk of marginalizing certain consumer segments with limited access to AI-powered platforms. However, the article also highlights the numerous benefits of AI. The authors present a paradigm that connects artificial intelligence, consumer behavior, and organic product marketing theories, guiding future study and implementation. Artificial intelligence can replace traditional marketing methods for organic products while maintaining environmental sustainability. However, there are ethical and practical implications to consider.

Suggested Citation

  • Dr. Mahantesh V. Angadi, 2026. "Leveraging Artificial Intelligence for Sustainable Marketing: A Theoretical Exploration of AI in Organic Products Promotion," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 13(2), pages 659-665, February.
    • Handle: RePEc:bjc:journl:v:13:y:2026:i:2:p:659-665
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    References listed on IDEAS

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    1. Gupta, Shruti & Pirsch, Julie, 2008. "The influence of a retailer's corporate social responsibility program on re-conceptualizing store image," Journal of Retailing and Consumer Services, Elsevier, vol. 15(6), pages 516-526.
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