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Presence of Banks on Social Networks in Bosnia and Herzegovina

Author

Listed:
  • Mabić Mirela
  • Gašpar Dražena
  • Lucović Damir

    (University of Mostar, Faculty of Economics, Bosnia and Herzegovina)

Abstract

Background: Social networks allow real-time interaction that enhances a bank’s ability to respond to customers in a timely, intuitive and personalized manner. By using social networks, banks can improve the understanding of their clients and bank’s products they need. Also, banks can enhance relations with clients and strengthen their brand through raising client loyalty.

Suggested Citation

  • Mabić Mirela & Gašpar Dražena & Lucović Damir, 2017. "Presence of Banks on Social Networks in Bosnia and Herzegovina," Business Systems Research, Sciendo, vol. 8(2), pages 59-70, September.
    • Handle: RePEc:bit:bsrysr:v:8:y:2017:i:2:p:59-70:n:5
    DOI: 10.1515/bsrj-2017-0016
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    References listed on IDEAS

    as
    1. World Bank, 2016. "Bosnia and Herzegovina Railways Policy Note," World Bank Publications - Reports 25760, The World Bank Group.
    2. Jaroslav Bukovina, 2016. "Social Media and Capital Markets – an Overview," MENDELU Working Papers in Business and Economics 2016-57, Mendel University in Brno, Faculty of Business and Economics.
    3. Joseph, Kissan & Babajide Wintoki, M. & Zhang, Zelin, 2011. "Forecasting abnormal stock returns and trading volume using investor sentiment: Evidence from online search," International Journal of Forecasting, Elsevier, vol. 27(4), pages 1116-1127, October.
    4. Bukovina, Jaroslav, 2016. "Social media big data and capital markets—An overview," Journal of Behavioral and Experimental Finance, Elsevier, vol. 11(C), pages 18-26.
    5. Timm O. Sprenger & Philipp G. Sandner & Andranik Tumasjan & Isabell M. Welpe, 2014. "News or Noise? Using Twitter to Identify and Understand Company-specific News Flow," Journal of Business Finance & Accounting, Wiley Blackwell, vol. 41(7-8), pages 791-830, September.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    bank; social network; Facebook; YouTube;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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