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Evaluating Agricultural Wholesale Markets: A Comparative Study of Benguet and Daegu

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  • Novy L. Canggat

  • Hwa-Seok Hwang

  • Byung Wook Yun

Abstract

Purpose: The purpose of this study is to compare the La Trinidad Vegetable Trading Post (LTVTP) and the Macheon Agricultural and Fishery Wholesale Market (MAFWM) to generate insights for agricultural development planning. Methodology: The study used mixed-methods design integrating the quantitative and qualitative techniques combining descriptive research with thematic analysis. The data were collected from 225 respondents (150 from LTVTP & 75 from MAFWM) from February to June 2025 using a face to face and online methods. The survey employed a 4-point likert scale across the nine key indicators which were verbally translated to Hangul and Iloco to ensure cultural appropriateness and full comprehension. Data were analyzed using t-tests and one-way ANOVA for the quantitative data and thematic analysis for qualitative feedback. Findings: Analysis on the demographic profiles of stakeholders revealed no significant differences in satisfaction based on gender, age, education, experience and working hours in both markets. Systemic condition matter more than individual characteristics. LTVTP performed better in market location, infrastructure, and localized marketing promotion, reflecting its proximity to production zones and long-standing trading networks, while MAFWM excelled in product quality and technological integration through advanced cold-chain systems, digital innovations, and traceability mechanisms. These differences highlight the need for context-specific modernization, developing markets like LTVTP in Benguet, Philippines can learn from technological integration, while advanced markets like MAFWM in Daegu, South Korea can adopt participatory and inclusive approaches. Unique Contribution to Theory, Practice and Policy: Creating sustainable wholesale markets demands a context-specific blend of innovation and participation. LTVTP in Benguet can adopt advanced tech while preserving community trust, and MAFWM in Daegu can learn from localized, human-centered practices. Prioritizing participatory governance, transparency, infrastructure, and sustainability enhances food security, fosters equitable agricultural growth, and offers replicable models for market modernization across diverse economies.

Suggested Citation

  • Novy L. Canggat & Hwa-Seok Hwang & Byung Wook Yun, 2025. "Evaluating Agricultural Wholesale Markets: A Comparative Study of Benguet and Daegu," Journal of Agricultural Policy, CARI Journals Limited, vol. 8(2), pages 71-94.
    • Handle: RePEc:bhx:ojtjap:v:8:y:2025:i:2:p:71-94:id:3311
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    References listed on IDEAS

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    3. Suchi Kapoor Malhotra & Ashrita Saran & Sabina Singh & Swati Mantri & Neha Gupta & Ratika Bhandari & Howard White & Ranjitha Puskur & Sarah Young & Hugh Waddington & Edoardo Masset, 2023. "PROTOCOL: Value chain interventions for improving women's economic empowerment: A mixed‐method systematic review," Campbell Systematic Reviews, John Wiley & Sons, vol. 19(3), September.
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