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Exploring the Dynamics of Consumer Repurchase Intention: Â A Review

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  • Harniyati Hussin

    (Graduate School of Business, University Sains Malaysia, 11800, USM Penang, Malaysia and Faculty of Business and Management, University Technology Mara, Melaka Branch, 78000, Alor Gajah, Melaka, Malaysia.)

  • Zurina Mohaidin

    (Graduate School of Business, University Sains Malaysia, 11800, USM Penang, Malaysia)

  • Nabsiah Abdul Wahid

    (Graduate School of Business, University Sains Malaysia, 11800, USM Penang, Malaysia)

Abstract

This paper systematically reviews the factors influencing consumer repurchase intention, emphasizing post-pandemic shifts in behavior and organizational strategies across global industries. By integrating literature from 15 recent studies and employing the PRISMA framework, the research examines pre- and post-purchase experiences, satisfaction mechanisms, and emerging moderators such as digital transformation, sustainability, and ethical branding. Findings reveal that customer experience and satisfaction are the primary drivers of repurchase intention, with cognitive, emotional, and environmental elements—including service quality, perceived value, and green trust—playing significant roles. The study proposes a unified conceptual model, offering actionable insights for businesses seeking to enhance customer retention and long-term relationship building amid changing market dynamics.

Suggested Citation

  • Harniyati Hussin & Zurina Mohaidin & Nabsiah Abdul Wahid, 2025. "Exploring the Dynamics of Consumer Repurchase Intention: Â A Review," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(9), pages 9125-9133, September.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-9:p:9125-9133
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