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“Exploring the Case of Banana Pole-Vaulting in Company A, At Davao Del Norte, Philippinesâ€

Author

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  • Noelyn D. Bahian, PhD

    (University of Southeastern Philippines)

Abstract

Davao del Norte is famously known as the Banana Capital of the Philippines due to its vast production and exportation of cavendish bananas, a high value variety of banana. This case study investigates banana pole-vaulting in Company A at Davao del Norte, Philippines. Pole-vaulting is a locally dubbed-word for “side-selling†. It is an agency problem where a contract grower sells harvested-quality bananas to the non-contracting buyer other than the contracted exclusive buyer or company. The study examined and focused on the issues of cavendish banana pole-vaulting that affected the grower-buyer business relationship to determine the significant reasons that influence the pole-vaulting activity. The study used qualitative method wherein sources of data were derived from key informant interview (KII) and focused group discussions (FGD) through purposive, snowball sampling and volunteerism participated by 16 key respondents from the growers and 9 key respondents from Company A. Data gathered were then processed and evaluated through Thematic Analysis. Descriptive method was utilized for detailed documentation and description of the participants’ profile were taken with highest ethical considerations.

Suggested Citation

  • Noelyn D. Bahian, PhD, 2025. "“Exploring the Case of Banana Pole-Vaulting in Company A, At Davao Del Norte, Philippinesâ€," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(7), pages 5504-5514, July.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-7:p:5504-5514
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    References listed on IDEAS

    as
    1. I. Kahraman Arslan, 2020. "The Importance of Creating Customer Loyalty in Achieving Sustainable Competitive Advantage," Eurasian Journal of Business and Management, Eurasian Publications, vol. 8(1), pages 11-20.
    2. Henryk Dzwigol, 2022. "Research Methodology in Management Science: Triangulation," Virtual Economics, The London Academy of Science and Business, vol. 5(1), pages 78-93, April.
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