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The Influence of Social Media Campaigns on Tax Compliance Attitudes: A Concept Paper

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  • Muhammad Aqib Aiman Puasa

    (Faculty of Accountancy, University Technology MARA, Menara Sultan Abdul Aziz Shah (SAAS), 40450 Shah Alam, Selangor)

  • Muhammad Azril Roslan

    (Department of Law, University Technology MARA, Negeri Sembilan campus, Malaysia)

Abstract

In today’s digital world, social media plays a huge role in shaping how people behave, and that includes how they view things like paying taxes. This paper looks into how social media campaigns can encourage people to comply with tax laws, focusing on three main factors: word of mouth (WOM), choosing the right platforms, and how to engage users. By going through various studies, this paper creates a framework that shows how these elements work together to improve tax compliance. The key argument here is that when social media strategies are well designed, they can do more than just raise awareness about tax duties. They can also help build a sense of community, create social pressure, and spark intrinsic motivation for people to pay taxes willingly. These findings lay the groundwork for future research and suggest practical ways that governments can use social media more effectively in encouraging tax compliance.

Suggested Citation

  • Muhammad Aqib Aiman Puasa & Muhammad Azril Roslan, 2025. "The Influence of Social Media Campaigns on Tax Compliance Attitudes: A Concept Paper," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(7), pages 2425-2435, July.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-7:p:2425-2435
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    References listed on IDEAS

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    1. Cyan, Musharraf R. & Koumpias, Antonios M. & Martinez-Vazquez, Jorge, 2017. "The effects of mass media campaigns on individual attitudes towards tax compliance; quasi-experimental evidence from survey data in Pakistan," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 70(C), pages 10-22.
    2. Rui Bruno Santos, 2023. "A Bibliometric Analysis between Communication and Tax Compliance," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(6), pages 321-334, June.
    3. Debora Di Gioacchino & Domenico Fichera, 2022. "Tax evasion and social reputation: The role of influencers in a social network," Metroeconomica, Wiley Blackwell, vol. 73(4), pages 1048-1069, November.
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