Engaging Gen Z: Exploring TikTok’s Role in Teaching Fiqh Muamalat among Students

The growing trend of short-form video platforms has fundamentally transformed the digital content consumption landscape, especially for younger generations. TikTok has emerged as a leading social media platform that profoundly influences information dissemination and adoption. This research explores the potential utilization of TikTok as an innovative learning platform for Fiqh Muamalat education, which is a field in Islamic Law, concerning business and commercial transactions. Indeed, online platforms for Islamic education have immense potential to enhance learner interest and comprehension. This study uses survey research and student responses from courses in the Islamic banking program to analyze the potential of short, visually engaging movies to elucidate higher-level fiqh concepts, promote better knowledge retention, and stimulate greater interest in Islamic business transactions. The findings suggest that TikTok has the potential to be an effective medium of Fiqh Muamalat learning, particularly if it is designed with educational intent, context, and correct religious principles. The study identifies critical success factors and potential limiting factors associated with the use of TikTok as a formal or complementary learning method.