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OK, Boomer: New Users, Different Platforms, New Challenges

Author

Listed:
  • Luis M. Romero-Rodríguez

    (Department of Communication Sciences and Sociology, Rey Juan Carlos University, Spain / ESAI Business School, Espiritu Santo University, Ecuador)

  • Santiago Tejedor

    (Department of Journalism and Communication Sciences, Autonomous University of Barcelona, Spain)

  • Inmaculada Berlanga

    (Faculty of Business and Communication, International University of La Rioja, Spain)

Abstract

The popularization of new interaction spaces brings new narratives and social phenomena that merit attention from the scientific community. Based on the existing literature on the new challenges facing the communication discipline with these emerging narratives, this editorial summarizes the empirical and theoretical contributions of the thematic issue entitled “New Narratives for New Consumers: Influencers and the Millennial and Centennial Generations.” The authors emphasize that the studies selected for this thematic issue explore the innovative features and opportunities of the emerging scenarios and offer a cautionary account of their structural problems and the urgency of a new media literacy.

Suggested Citation

  • Luis M. Romero-Rodríguez & Santiago Tejedor & Inmaculada Berlanga, 2022. "OK, Boomer: New Users, Different Platforms, New Challenges," Media and Communication, Cogitatio Press, vol. 10(1), pages 120-123.
    • Handle: RePEc:cog:meanco:v:10:y:2022:i:1:p:120-123
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    References listed on IDEAS

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    1. Arantxa Vizcaíno-Verdú & Ignacio Aguaded, 2022. "#ThisIsMeChallenge and Music for Empowerment of Marginalized Groups on TikTok," Media and Communication, Cogitatio Press, vol. 10(1), pages 157-172.
    2. Sarah Devos & Steven Eggermont & Laura Vandenbosch, 2022. "Instagram Influencers as Superwomen: Influencers’ Lifestyle Presentations Observed Through Framing Analysis," Media and Communication, Cogitatio Press, vol. 10(1), pages 173-174.
    3. Susan Hopkins, 2022. "(Not) Very Important People: Millennial Fantasies of Mobility in the Age of Excess," Media and Communication, Cogitatio Press, vol. 10(1), pages 297-300.
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