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Communication Strategies: Enhancing Gender Inclusiveness in Nigeria’s Emerging Industries

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  • AJALA Adeola Toyosi, Ph.D.

    (Department of Languages and Linguistics Kings University, Ode Omu, Osun State)

  • ALAYINDE Jemilat Adewunmi, Ph.D

    (Department of Criminology and Security Studies Kings University, Ode Omu, Osun State)

Abstract

This paper explores the fundamental role of communication strategies in promoting female participation within Nigeria’s emerging industries. As economic growth advances in sectors such as science, technology and finance, encouraging and integrating gender diversity is vital for sustainable development. Grounded in Intersectionality Theory and Social Identity Theory (SIT), this study examines how communication shapes social perceptions and behaviours related to gender roles. One major strategy identified is gender mainstreaming, which integrates gender considerations at all levels of industry practices. This ensures equal opportunities for both men and women. Message framing also plays a pivotal role in shaping public attitudes by strategically presenting information to enhance positive perceptions of gender inclusiveness. Targeted communication campaigns further reinforce these efforts by raising awareness and encouraging active participation in gender diversity initiatives. The use of signage and signposting within industrial spaces also serve as visual reinforcement of an organization’s commitment to gender equality. By implementing these strategies, this study provides actionable insights for policymakers and industry leaders in Nigeria. Promoting an inclusive work environment enables emerging industries to harness the full potential of their workforce, driving innovation, productivity, and long-term economic growth. Ultimately, this research underscores the need for strategic communication interventions to pull apart barriers to gender inclusiveness in the Nigerian society.

Suggested Citation

  • AJALA Adeola Toyosi, Ph.D. & ALAYINDE Jemilat Adewunmi, Ph.D, 2025. "Communication Strategies: Enhancing Gender Inclusiveness in Nigeria’s Emerging Industries," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(4), pages 2037-2055, April.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-4:p:2037-2055
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    References listed on IDEAS

    as
    1. Maria Lagomarsino & Linda Lemarie & Michael Puntiroli, 2020. "When saving the planet is worth more than avoiding destruction: The importance of message framing when speaking to egoistic individuals," Post-Print hal-02930264, HAL.
    2. Lagomarsino, Maria & Lemarié, Linda & Puntiroli, Michael, 2020. "When saving the planet is worth more than avoiding destruction: The importance of message framing when speaking to egoistic individuals," Journal of Business Research, Elsevier, vol. 118(C), pages 162-176.
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