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The Economic Impact of International Tourism on Small Businesses

Author

Listed:
  • Mohd Sufian Ab Kadir

    (Faculty of Business and Management, Universiti Teknologi MARA, Malaysia)

  • Norashikin Adam

    (Faculty of Business and Management, Universiti Teknologi MARA, Malaysia)

  • Afzan Sahilla Mohd Amir Hamzah

    (Faculty of Business and Management, Universiti Teknologi MARA, Malaysia)

  • Nur Hazneem Suraya Idris

    (Faculty of Business and Management, Universiti Teknologi MARA, Malaysia)

Abstract

International tourism plays a crucial role in shaping the economic landscape of small businesses. This paper explores how the influx of foreign travelers contributes to the growth and sustainability of small enterprises in various sectors, including hospitality, retail, and services. It examines both the positive effects, such as increased revenue and job creation, and the challenges, including market dependency and seasonal fluctuations. The study utilizes case studies and statistical data to provide a comprehensive analysis of international tourism’s economic influence on small businesses. The findings aim to provide insights into strategies for resilience and sustainability in tourism-driven economies.

Suggested Citation

  • Mohd Sufian Ab Kadir & Norashikin Adam & Afzan Sahilla Mohd Amir Hamzah & Nur Hazneem Suraya Idris, 2025. "The Economic Impact of International Tourism on Small Businesses," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(4), pages 6244-6251, April.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-4:6244-6251
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