Exploring Nursery Holders' Experiences and Perceptions in Hingurakgoda Flower and Foliage Nursery Village, Sri Lanka

The flower and foliage nursery sector plays a vital role in Sri Lanka’s rural development and agricultural sustainability, particularly in specialized regions such as the Hingurakgoda Flower and Foliage Nursery Village. Despite its economic and cultural significance, limited scholarly attention has been given to the lived experiences, challenges, and adaptive practices of nursery holders operating within this community. This study adopts a qualitative research approach to explore the cultural heritage preservation practices, market-related challenges, and the role of technological innovation among nursery holders in Hingurakgoda. Data were collected through in-depth interviews with thirty nursery holders selected using purposive sampling to ensure diversity in experience, scale of operation, and community engagement. The data were analyzed using thematic analysis. The findings reveal three dominant themes: cultural heritage preservation, market challenges, and technological innovation. Nursery holders demonstrated a strong commitment to preserving traditional cultivation methods, indigenous knowledge, and culturally rooted practices that reinforce local identity and sustainable agriculture. However, participants also reported significant challenges related to limited market access, price fluctuations, and competition from large-scale nurseries. To address these constraints, nursery holders employed strategies such as cooperative marketing, digital platforms, and social media engagement. Technological innovations, including precision farming, automated irrigation, and fertigation systems, were found to enhance productivity and operational efficiency, although high costs and limited access to financial support constrained wider adoption. The study highlights the need for targeted policy interventions, improved agricultural extension services, financial support mechanisms, and capacity-building initiatives to strengthen market competitiveness, promote technological adoption, and safeguard cultural heritage. By addressing these interconnected dimensions, the research contributes to enhancing the resilience and sustainability of the nursery holder community and supports broader rural development objectives in Sri Lanka.