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The Effectiveness of e-Learning Micro-Credentials in Enhancing Agriculture Business Pitching Skills Among Agro-Entrepreneurial Students

Author

Listed:
  • Jacqueline Joseph

    (Faculty of Plantation and Agrotechnology, Universiti Teknologi MARA UiTM Sabah Branch Kota Kinabalu Campus, Locked Bag 71, 88997 Kota Kinabalu, Sabah)

Abstract

Effective business pitching is a vital skill for agro entrepreneurs, yet many students lack the confidence, structure, and persuasive delivery needed to secure support for their ventures. This study investigates the effectiveness of e-learning micro-credential in strengthening agricultural business pitching skills among Diploma in Agropreneurship students at UiTM Sabah. Using a pre-experimental one-group pre-test–post-test design, 33 students were first exposed to a Massive Open Online Course (MOOC). AGB283 Agriculture Business Pitching and later enrolled in a targeted micro-credential module, UMC579: Crafting Agri-Startup Business Plan. Data were collected through structured questionnaires and analysed using paired t-tests. Results revealed significant improvements in pitching performance, engagement, and perceived learning relevance, with post-micro-credential outcomes far surpassing those of the MOOC stage (t(32) = 13.36, p

Suggested Citation

  • Jacqueline Joseph, 2026. "The Effectiveness of e-Learning Micro-Credentials in Enhancing Agriculture Business Pitching Skills Among Agro-Entrepreneurial Students," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 10(2), pages 7035-7044, February.
    • Handle: RePEc:bcp:journl:v:10:y:2026:i:2:p:7035-7044
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    References listed on IDEAS

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    1. Ibrahim Youssef Alyoussef, 2021. "Massive Open Online Course (MOOCs) Acceptance: The Role of Task-Technology Fit (TTF) for Higher Education Sustainability," Sustainability, MDPI, vol. 13(13), pages 1-14, July.
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