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ASPECTS REGARDING SMEs’ STRATEGIC MANAGEMENT

Author

Listed:
  • MAGDALENA VORZSÁK

    (Faculty of Business, Babes-Bolyai University, Cluj-Napoca, Romania)

  • MONICA MARIA COROS

    (Faculty of Business, Babes-Bolyai University, Cluj-Napoca, Romania)

Abstract

The main objective of the present research is to formulate a set of pertinent recommendations regarding the efficient adjustment of the principles and instruments of strategic management to the particularities of the SMEs. Thus, the authors intend to clarify the aspects referring to matters such as: the manner of defining the organizational vision and objectives; the drawing up of the strategic options regarding the needed resources (financial, material, human); the understanding of the clients and also of the market extension; the evaluating of the performances, etc. Another field of interest that is also going to be discussed refers to aspects related to the implementation of the strategic plan and to its control. The authors’ suggestions are described through practical or hypothetical examples that are meant to illustrate the manner how these proposals may be implemented most efficiently in the practice of the SMEs.

Suggested Citation

  • Magdalena Vorzsák & Monica Maria Coros, 2007. "ASPECTS REGARDING SMEs’ STRATEGIC MANAGEMENT," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    • Handle: RePEc:bbn:journl:2007_1_8_vorzsak
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    File URL: http://tbs.ubbcluj.ro/RePEc/bbn/journl/2007_1_8_Vorzsak.pdf
    File Function: Revised version, 2007
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    More about this item

    Keywords

    strategic management; vision; strategy; principles; practice;
    All these keywords.

    JEL classification:

    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other
    • L19 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Other
    • L29 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Other

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