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Transforming the way passengers and colleagues travel to Heathrow

Author

Listed:
  • Caccavone, Tony

    (Surface Access Director, Heathrow Airport, UK)

  • Wells, Timothy

    (Surface Access Travel & Policy Lead, Heathrow Airport, UK)

  • Tweddle, James

    (Senior Copywriter, ICF Next, Carlton Mills, UK)

  • Ede, Matt

    (Partner, People + Change, ICF Next, UK)

Abstract

This paper seeks to explore the many ways Heathrow is transforming how passengers and colleagues travel to and from the airport by surface transport modes of access — with the core goal of promoting sustainability and prioritising decarbonisation. Initially, the scale of the surface access challenges being faced to reach zero-emission travel is demonstrated, and the targets in place to tackle them effectively are identified — contextualised by the information gleaned from the first-of-its-kind Heathrow Travel Report. From there, the levers are identified, both physical and emotional, that can transform ambitions into a reality, as well as demonstrating how they can be used to influence commuter and customer behaviour. Clearly, it is also necessary to acknowledge the reality of how the COVID-19 pandemic affects travel through passenger numbers and personal preferences, while highlighting how infrastructure and policy guidelines have been adapted in order to recognise this new reality. Behavioural change is always an individual decision, but using expertise to shift opinion by highlighting affordability, accessibility, health and environmental benefits throughout will showcase the essential future of travelling to Heathrow for passengers and colleagues in a clear and cogent way.

Suggested Citation

  • Caccavone, Tony & Wells, Timothy & Tweddle, James & Ede, Matt, 2022. "Transforming the way passengers and colleagues travel to Heathrow," Journal of Airport Management, Henry Stewart Publications, vol. 16(3), pages 218-232, August.
  • Handle: RePEc:aza:jam000:y:2022:v:16:i:3:p:218-232
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    More about this item

    Keywords

    Carbon; sustainability; Heathrow Airport; surface access; passengers; colleagues; public transport;
    All these keywords.

    JEL classification:

    • R4 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics
    • R40 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - General
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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