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Fighting business uncertainty with Scenario Planning at Bologna Airport: An antifragile experience in times of COVID-19

Author

Listed:
  • Ventola, Nazareno

    (Aeroporto Marconi di Bologna, Italy)

Abstract

The unprecedented impact of the COVID-19 pandemic on our lives during the last 18 months has been evident, as in the aviation sector. The level of uncertainty we all have to face, both at the personal and the managerial level is so high that traditional planning approaches have become useless. We are not in the position to understand or forecast how the future will evolve, because the number of variables is high and the interactions somehow unknown. Under these circumstances, we need to evaluate our business options under alternative ‘futures’ with different strategies to be implemented. This paper describes the approach undertaken by Aeroporto G. Marconi di Bologna to ‘fight business uncertainty’, applying a Scenario Planning approach, in the darkest hours of the COVID-19 pandemic.

Suggested Citation

  • Ventola, Nazareno, 2022. "Fighting business uncertainty with Scenario Planning at Bologna Airport: An antifragile experience in times of COVID-19," Journal of Airport Management, Henry Stewart Publications, vol. 16(2), pages 154-172, March.
    • Handle: RePEc:aza:jam000:y:2022:v:16:i:2:p:154-172
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    More about this item

    Keywords

    Bologna Airport; business uncertainty; COVID-19; scenario planning; business strategy; antifragility;
    All these keywords.

    JEL classification:

    • R4 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics
    • R40 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - General
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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