IDEAS home Printed from https://ideas.repec.org/a/aye/journl/v11y2025i1p21-28.html
   My bibliography  Save this article

Examining Mobile Consumption through Paid Apps Context: A Topic Modeling Approach to Türkiye Market

Author

Listed:
  • Fatih PINARBAŞI

    (Department of Business Administration, Faculty of Business and Management Sciences, Istanbul Medipol Üniversitesi, Istanbul, Türkiye)

Abstract

Mobile consumption is a vital part of today’s consumers and a fundamental marketing research area. Several contexts and markets are examined in the mobile consumption literature. However, the literature on the paid apps context and the Türkiye market is limited. The study aims to fill this gap by examining the context of paid apps in the Türkiye mobile app market and discovering the topics included in user conversations. For this purpose, 11.749 reviews of 26 mobile apps are used as the study sample. The study employs topic modeling methodology using the BERTopic approach to extract the topics in the sample set. Following a descriptive evaluation of the sample, 57 individual topics are extracted in topic modeling, and they are grouped into three main topic groups, namely: apprelated (27 topics), money-related (11 topics), and user evaluations (19 topics). Insights and implications regarding the topic groups can shed light on the developers and mobile marketing decision-makers.

Suggested Citation

  • Fatih PINARBAŞI, 2025. "Examining Mobile Consumption through Paid Apps Context: A Topic Modeling Approach to Türkiye Market," Yildiz Social Science Review, Yildiz Technical University, vol. 11(1), pages 21-28, June DOI:.
    • Handle: RePEc:aye:journl:v:11:y:2025:i:1:p:21-28
    as

    Download full text from publisher

    File URL: https://yssr.yildiz.edu.tr/storage/upload/pdfs/1751036346-en.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Mobile apps; mobile consump-tion; online reviews; paid apps; word of mouth.Journal: Yildiz Social Science Review;
    All these keywords.

    JEL classification:

    • F00 - International Economics - - General - - - General
    • F30 - International Economics - - International Finance - - - General
    • G00 - Financial Economics - - General - - - General
    • G10 - Financial Economics - - General Financial Markets - - - General (includes Measurement and Data)
    • K00 - Law and Economics - - General - - - General (including Data Sources and Description)
    • K20 - Law and Economics - - Regulation and Business Law - - - General
    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
    • O10 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aye:journl:v:11:y:2025:i:1:p:21-28. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Murat DONDURAN (email available below). General contact details of provider: https://edirc.repec.org/data/ibytutr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.