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Social Influence Throughout the Photovoltaic Adoption Process - Exploring the Impact of Stakeholder Perceptions

Author

Listed:
  • Fabian Scheller
  • Sören Graupner
  • ames Edwards
  • Simon Johanning
  • Claire Bergaentzlé
  • Thomas Bruckner

    (Energy Economics and System Analysis, Division of Sustainability, Department of Technology, Technical University of Denmark, Denmark)

Abstract

This paper explores the role of social interactions in residential photovoltaic (PV) adoption. Our survey data from Germany indicate that residential PV decision makers are influenced primarily by stakeholders to whom they ascribe beneficial attributes. The data further show that key attributes vary along the decision making process: integrity and likeability demonstrate the strongest association with influence strength at the awareness stage, while availability and trustworthiness have the strongest association at the planning stage. The perception of the competence of the stakeholder is associated with greater influence across all stages.

Suggested Citation

  • Fabian Scheller & Sören Graupner & ames Edwards & Simon Johanning & Claire Bergaentzlé & Thomas Bruckner, 2023. "Social Influence Throughout the Photovoltaic Adoption Process - Exploring the Impact of Stakeholder Perceptions," Energy RESEARCH LETTERS, Asia-Pacific Applied Economics Association, vol. 3(4), pages 1-8.
    • Handle: RePEc:ayb:jrnerl:70
    DOI: 2023/01/14
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    References listed on IDEAS

    as
    1. Fabian Scheller & Isabel Doser & Daniel Sloot & Russell McKenna & Thomas Bruckner, 2020. "Exploring the Role of Stakeholder Dynamics in Residential Photovoltaic Adoption Decisions: A Synthesis of the Literature," Energies, MDPI, vol. 13(23), pages 1-31, November.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Photovoltaic adoption process; social influence; stakeholder perceptions;
    All these keywords.

    JEL classification:

    • G32 - Financial Economics - - Corporate Finance and Governance - - - Financing Policy; Financial Risk and Risk Management; Capital and Ownership Structure; Value of Firms; Goodwill
    • G14 - Financial Economics - - General Financial Markets - - - Information and Market Efficiency; Event Studies; Insider Trading

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