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Project Cerberus: Tobacco industry strategy to create an alternative to the framework convention on tobacco control

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  • Mamudu, H.M.
  • Hammond, R.
  • Glantz, S.A.

Abstract

Between 1999 and 2001, British American Tobacco, Philip Morris, and Japan Tobacco International executed Project Cerberus to develop a global voluntary regulatory regime as an alternative to the Framework Convention on Tobacco Control (FCTC). They aimed to develop a global voluntary regulatory code to be overseen by an independent audit body and to focus attention on youth smoking prevention. The International Tobacco Products Marketing Standards announced in September 2001, however, did not have the independent audit body. Although the companies did not stop the FCTC, they continue to promote the International Tobacco Products Marketing Standards youth smoking prevention as an alternative to the FCTC. Public health civil society groups should help policymakers and governments understand the importance of not working with the tobacco industry.

Suggested Citation

  • Mamudu, H.M. & Hammond, R. & Glantz, S.A., 2008. "Project Cerberus: Tobacco industry strategy to create an alternative to the framework convention on tobacco control," American Journal of Public Health, American Public Health Association, vol. 98(9), pages 1630-1642.
    • Handle: RePEc:aph:ajpbhl:10.2105/ajph.2007.129478_1
    DOI: 10.2105/AJPH.2007.129478
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    Cited by:

    1. Mamudu, Hadii M. & Hammond, Ross & Glantz, Stanton, 2008. "Tobacco industry attempts to counter the World Bank report curbing the epidemic and obstruct the WHO framework convention on tobacco control," Social Science & Medicine, Elsevier, vol. 67(11), pages 1690-1699, December.
    2. Hadii M. Mamudu & Pooja Subedi & Ali E. Alamin & Sreenivas P. Veeranki & Daniel Owusu & Amy Poole & Lazarous Mbulo & A.E. Ogwell Ouma & Adekunle Oke, 2018. "The Progress of Tobacco Control Research in Sub-Saharan Africa in the Past 50 Years: A Systematic Review of the Design and Methods of the Studies," IJERPH, MDPI, vol. 15(12), pages 1-15, December.
    3. Emily Savell & Anna B Gilmore & Gary Fooks, 2014. "How Does the Tobacco Industry Attempt to Influence Marketing Regulations? A Systematic Review," PLOS ONE, Public Library of Science, vol. 9(2), pages 1-10, February.
    4. Christopher Man-Kit Leung & Alexander K. C. Leung & Kam-Lun Ellis Hon & Albert Yim-Fai Kong, 2009. "Fighting Tobacco Smoking - a Difficult but Not Impossible Battle," IJERPH, MDPI, vol. 6(1), pages 1-15, January.
    5. Gary Fooks & Anna Gilmore & Jeff Collin & Chris Holden & Kelley Lee, 2013. "The Limits of Corporate Social Responsibility: Techniques of Neutralization, Stakeholder Management and Political CSR," Journal of Business Ethics, Springer, vol. 112(2), pages 283-299, January.

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