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Fatores que influenciam a adoção de sistemas de gestão de destinos pelos stakeholders: Proposta de um modelo explicativo

Author

Listed:
  • João Estêvão

    (Polytechnic Institute of Viseu)

  • Leonor Teixeira

    (University of Aveiro)

  • Maria João Carneiro

    (Universidade de Aveiro)

Abstract

Apesar do importante papel dos Sistemas de Gestão de Destinos (SGD) na gestão e promoção dos destinos, a investigação sobre os fatores que influenciam a sua adoção é escassa. Este artigo visa analisar empiricamente a influência de uma gama abrangente de fatores na adoção de SGD e propor um modelo. Foi aplicado um inquérito por questionário a agentes de turismo numa região portuguesa (Centro) sem SGD. Os resultados foram subsequentemente analisados utilizando Análises de Componentes Principais e regressões lineares múltiplas. O estudo corrobora os resultados de pesquisas anteriores. Contudo, também revela uma influência positiva dos recursos disponíveis e visão estratégica dos atores do destino sobre a vontade dos intervenientes em adotar SGD e um impacto negativo de plataformas web alternativas e a inexistência de SGD complementares, sobre as intenções de adoção, sendo proposto o Modelo de Adoção de SGD (DeMSAM).

Suggested Citation

  • João Estêvão & Leonor Teixeira & Maria João Carneiro, 2023. "Fatores que influenciam a adoção de sistemas de gestão de destinos pelos stakeholders: Proposta de um modelo explicativo," RPER, Associação Portuguesa para o Desenvolvimento Regional, issue 65, pages 101-120, July.
    • Handle: RePEc:apd:rper00:y:2023:i:65:id:125
    DOI: 10.59072/rper.vi65.125
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