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Wine Chain In Romania - A Marketing Approach

Author

Listed:
  • Victor Manole
  • Raluca Andreea Ion
  • Georgiana Raluca Lădaru

Abstract

The paper presents an overview of the wine chain in Romania, analysing the areas under vine, in a structural approach, the yields and the production of grapes and the wine industry. The data regarding the lands under vines, yields, productions of grapes and wine industry have been collected from the National Institute of Statistics. The main results show that Romania has high potential for wine production; 1.3% of the agricultural areas are cultivated with vineyards, but it has structural problems. Among the 189,000 ha of vines, 48% are hybrids, which produce wines forbidden to be traded on the market. Those areas belong to small exploitations that produce for self-consumption, while bigger exploitations cultivate grafted vineyards that produce noble assortments of wine.

Suggested Citation

  • Victor Manole & Raluca Andreea Ion & Georgiana Raluca Lădaru, 2008. "Wine Chain In Romania - A Marketing Approach," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(10), pages 1-52.
    • Handle: RePEc:alu:journl:v:2:y:2008:i:10:p:52
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    Cited by:

    1. Meloni, Giulia & Swinnen, Johan, 2013. "The Political Economy of European Wine Regulations," Journal of Wine Economics, Cambridge University Press, vol. 8(3), pages 244-284, December.

    More about this item

    Keywords

    vine; grapes; hybrids; wine industry;
    All these keywords.

    JEL classification:

    • Q11 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Aggregate Supply and Demand Analysis; Prices
    • Q - Agricultural and Natural Resource Economics; Environmental and Ecological Economics
    • Q24 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Land
    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance

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