IDEAS home Printed from https://ideas.repec.org/a/alu/journl/v1y2014i16p13.html
   My bibliography  Save this article

Perceptions Of Marital Roles In Basic Commodity Groups Purchase Decision-Making

Author

Listed:
  • Irina Kancheva

    (University of Economics Varna Bulgaria)

  • Georgi Marinov

    (University of EconomicsVarna Bulgaria)

Abstract

Family plays a primary role in the demand formation in consumer markets worldwide.It is the field where a wide variety of consumer decisions are made every day. Family decision-making is a complex process in which multiple individuals combine their personal needs, wants andresources in order to reach a satisfactory outcome. The development of the social system leads tomodifications of the known behavioral patterns of the family as a consumption unit. This paper isaimed at present-day Bulgarian family marital role structure. The distribution of roles betweenspouses was examined across 22 commodity groups using a convenience sample of 215respondents.

Suggested Citation

  • Irina Kancheva & Georgi Marinov, 2014. "Perceptions Of Marital Roles In Basic Commodity Groups Purchase Decision-Making," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(16), pages 1-13.
  • Handle: RePEc:alu:journl:v:1:y:2014:i:16:p:13
    as

    Download full text from publisher

    File URL: http://oeconomica.uab.ro/upload/lucrari/1620141/13.pdf
    Download Restriction: no

    More about this item

    Keywords

    Marital Roles; Relative Influence; Family Purchase Decision; Family Decision-Making;

    JEL classification:

    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • J12 - Labor and Demographic Economics - - Demographic Economics - - - Marriage; Marital Dissolution; Family Structure
    • R22 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Household Analysis - - - Other Demand

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:alu:journl:v:1:y:2014:i:16:p:13. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dan-Constantin Danuletiu). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.