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Reporting Corporate Social Responsibility: The Content Analysis Of Ceo Statements In Romanian Annual Reports

  • Olesia Lupu

    ()

    (Alexandru Ioan Cuza University of Iasi, Faculty of Economics and Business Administration, Iasi, Romania)

  • Elena Cojocaru

    ()

    (Alexandru Ioan Cuza University of Iasi, Faculty of Economics and Business Administration, Iasi, Romania)

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    While corporate communication has been widely acknowledged as being important for the well-functioning and image-building of companies, current understanding of sustainability reporting prac-tices has been limited. The paper defines the role of sustainability report writing in corporate communication and discusses the process of standardization of CSR practices on the global market by looking at the GRI initiative. Furthermore, within a small-scale qualitative study, four CEO statements of multinational corporations operating in Romania are analysed with the purpose of investigating CSR communication practices.

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    Article provided by Alexandru Ioan Cuza University, Faculty of Economics and Business Administration in its journal Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi.

    Volume (Year): 2010SE (2010)
    Issue (Month): (july)
    Pages: 199-207

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    Handle: RePEc:aic:journl:y:2010:v:se:p:199-207
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