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Reporting Corporate Social Responsibility: The Content Analysis Of Ceo Statements In Romanian Annual Reports


  • Olesia Lupu

    () (Alexandru Ioan Cuza University of Iasi, Faculty of Economics and Business Administration, Iasi, Romania)

  • Elena Cojocaru

    () (Alexandru Ioan Cuza University of Iasi, Faculty of Economics and Business Administration, Iasi, Romania)


While corporate communication has been widely acknowledged as being important for the well-functioning and image-building of companies, current understanding of sustainability reporting prac-tices has been limited. The paper defines the role of sustainability report writing in corporate communication and discusses the process of standardization of CSR practices on the global market by looking at the GRI initiative. Furthermore, within a small-scale qualitative study, four CEO statements of multinational corporations operating in Romania are analysed with the purpose of investigating CSR communication practices.

Suggested Citation

  • Olesia Lupu & Elena Cojocaru, 2010. "Reporting Corporate Social Responsibility: The Content Analysis Of Ceo Statements In Romanian Annual Reports," Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi - Stiinte Economice, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 2010, pages 199-207, july.
  • Handle: RePEc:aic:journl:y:2010:v:se:p:199-207

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    Cited by:

    1. Metaxas, Theodore & Tsavdaridou, Maria, 2013. "CSR in metallurgy sector in Greece: A content analysis," Resources Policy, Elsevier, vol. 38(3), pages 295-309.

    More about this item


    crossfertilization; disequilibrium; state as actor; structural adjustment; ‘two feet’ economic theory.;

    JEL classification:

    • G34 - Financial Economics - - Corporate Finance and Governance - - - Mergers; Acquisitions; Restructuring; Corporate Governance
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • O16 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Financial Markets; Saving and Capital Investment; Corporate Finance and Governance


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