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Zjawisko Shrinkflacji Na Polskim Rynku Żywności Z Perspektywy Konsumentów

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  • OBRĘBSKA, JUSTYNA
  • MALAK-RAWLIKOWSKA, AGATA

Abstract

The aim of the study was to identify the occurrence of shrinkflation in the Polish food market and its perception by consumers. Data collected from 300 consumers using a diagnostic survey method were subjected to simple statistical analysis. It was confirmed that especially during periods of high inflation, during crises, producers reduced product packaging, while maintaining the price at the same or higher level. The results of consumer preference studies indicated similar observations to those presented in foreign literature. It was noted that this phenomenon is most often noticeable in the case of sweets, juices and non-alcoholic beverages, as well as dairy products. When shopping for food, respondents pay more attention to the price of products, which means that they notice an increase in the price of food goods more quickly than a reduction in weight. The impact of reducing the packaging of food products on further consumer decisions about their purchase depends on many factors, such as: their price, the price of substitutes and the type of a given good. However, regardless of place of residence and gender, respondents prefer that producers increase the price of goods without reducing their weight. In order not to mislead consumers, it is recommended that actions described as shrinkflation be accompanied by clear labeling of the product that has been shrunk.

Suggested Citation

  • Obrębska, Justyna & Malak-Rawlikowska, Agata, 2025. "Zjawisko Shrinkflacji Na Polskim Rynku Żywności Z Perspektywy Konsumentów," Roczniki (Annals), Polish Association of Agricultural Economists and Agribusiness - Stowarzyszenie Ekonomistow Rolnictwa e Agrobiznesu (SERiA), vol. 2025(1).
    • Handle: RePEc:ags:paaero:359306
    DOI: 10.22004/ag.econ.359306
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    References listed on IDEAS

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    1. Rojas, Christian & Jaenicke, Edward C. & Page, Elina T., 2024. "Shrinkflation? Quantifying the impact of changes in package size on food inflation," 2024 Annual Meeting, July 28-30, New Orleans, LA 343770, Agricultural and Applied Economics Association.
    2. Metin Çakır & Joseph V. Balagtas & Abigail M. Okrent & Mariana Urbina‐Ramirez, 2021. "Effects of Package Size on Household Food Purchases," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 43(2), pages 781-801, June.
    3. Claudiu-Cătălin MUNTEANU & Alexandru-Narcis BOZGĂ, 2022. "The Effects Of Shrinkflation On Brand Reputation : The Case Of Dairy Products In Romania," Agricultural Economics and Rural Development, Institute of Agricultural Economics, vol. 19(2), pages 281-292.
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