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Demand for Multimedia in the Classroom

Author

Listed:
  • Boyer, Tracy A.
  • Briggeman, Brian C.
  • Norwood, F. Bailey

Abstract

This study elicits preferences for multimedia in the classroom for students and faculty members in agricultural economics. Employing an Internet-based conjoint ranking survey, the results show that students prefer multimedia instructional tools over a traditional chalkboard/whiteboard lecture format while faculty members do not. Neither students nor faculty members are enthusiastic about electronic textbooks, and students will accept them only if they save $80. Finally, preferences for multimedia are shown to differ with students who self-report differing note-taking abilities, preferences for chalkboard lectures, and the need for an engaging class. Successful multimedia adoption requires appropriate use and lowering costs for students.

Suggested Citation

  • Boyer, Tracy A. & Briggeman, Brian C. & Norwood, F. Bailey, 2009. "Demand for Multimedia in the Classroom," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 41(03), December.
  • Handle: RePEc:ags:joaaec:56663
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    File URL: http://purl.umn.edu/56663
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    Cited by:

    1. Mann, John T. & Henneberry, Shida Rastegari, 2012. "Undergraduate Students’ Preferences and Willingness to Pay for College Course Attributes," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 124946, Agricultural and Applied Economics Association.
    2. Mann, John T. & Henneberry, Shida R., 2014. "Online versus Face-to-Face: Students’ Preferences for College Course Attributes," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 46(01), February.

    More about this item

    Keywords

    conjoint ranking; instruction; microeconomics; multimedia instruction; valuation; Demand and Price Analysis; Financial Economics; Institutional and Behavioral Economics; Research and Development/Tech Change/Emerging Technologies; Teaching/Communication/Extension/Profession; A22; Q19;

    JEL classification:

    • A22 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Undergraduate
    • Q19 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Other

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