IDEAS home Printed from
   My bibliography  Save this article

The Impact of Product Attribute Wording on Consumer Acceptance of Biotechnology Applications in Produce


  • Novotorova, Nadezhda K.
  • Mazzocco, Michael A.


A better understanding of consumer preferences for and behavior toward genetically modified (GM) foods is essential for designing new market strategies and information policies for GM products. A sample of Midwest consumers was administered one of two nearly identical conjoint questionnaires to identify the influence of attribute wording on consumer preferences. Respondents value “GM†negatively, while referring to the same attribute as “reduced environmental impact†(REI) results in a positive valuation. The inclusion of both the method of production (GM) and its specific benefits may provide consumers with more information with which to make choices among products.

Suggested Citation

  • Novotorova, Nadezhda K. & Mazzocco, Michael A., 2009. "The Impact of Product Attribute Wording on Consumer Acceptance of Biotechnology Applications in Produce," Journal of Food Distribution Research, Food Distribution Research Society, vol. 40(3), November.
  • Handle: RePEc:ags:jlofdr:99765

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Justo Manrique & Helen H. Jensen, 1997. "Spanish household demand for convenience meat products," Agribusiness, John Wiley & Sons, Ltd., vol. 13(6), pages 579-586.
    Full references (including those not matched with items on IDEAS)

    More about this item


    Consumer/Household Economics;


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:jlofdr:99765. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.