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Agricultural Cooperation And Produce Marketing In Southwest Virginia

Author

Listed:
  • Trupo, Paul
  • Colavito, Luke A.
  • Reaves, Dixie Watts
  • Coale, Charles W., Jr.
  • Norton, George W.

Abstract

Growers and community leaders have expressed interest in establishing a horticultural shipping-point market in Southwest Virginia. This paper reports on a study that assessed whether horticultural production would be profitable in the region and, if so, the physical and organizational requirements for a successful shipping-point market. It appears that tomatoes, peppers, and pumpkins can be produced and marketed profitably to large-volume wholesale buyers if growers meet the exacting requirements of the retailers. A cooperative association is the organizational structure with the greatest chance of success. At the conclusion of this study, a shipping-point market in the recommended form was established in Southwest Virginia.

Suggested Citation

  • Trupo, Paul & Colavito, Luke A. & Reaves, Dixie Watts & Coale, Charles W., Jr. & Norton, George W., 1998. "Agricultural Cooperation And Produce Marketing In Southwest Virginia," Journal of Food Distribution Research, Food Distribution Research Society, vol. 29(2), pages 1-14, July.
    • Handle: RePEc:ags:jlofdr:26874
    DOI: 10.22004/ag.econ.26874
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    References listed on IDEAS

    as
    1. Henneberry, Shida Rastegari & Kang, Taehoon, 1992. "Potential Markets For Oklahoma Produce: A Market Window Analysis," Journal of Food Distribution Research, Food Distribution Research Society, vol. 23(3), pages 1-18, September.
    2. Adrian, John L., Jr. & Upshaw, Cran & Mook, Richard, 1989. "Evaluation Of Feasibility Of Fruit And Vegetable Crops Using Market Window Analysis," Journal of Food Distribution Research, Food Distribution Research Society, vol. 20(1), pages 1-11, February.
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    1. Henneberry, Shida Rastegari & Kang, Taehoon, 1992. "Potential Markets For Oklahoma Produce: A Market Window Analysis," Journal of Food Distribution Research, Food Distribution Research Society, vol. 23(3), pages 1-18, September.
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    Keywords

    Agribusiness; Marketing;

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