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Linking Wine Consumers to the Consumption of Local Wines and Winery Visits in the Northern Appalachian States

Author

Listed:
  • Woods, Timothy A.
  • Nogueira, Lia
  • Yang, Shang-Ho

Abstract

Wineries in the Northern Appalachian states have expanded significantly over the past 10 years, however, marketing still presents challenges in this globally competitive industry. We explore the linkages between general wine consumption and winery tourism. A market segmentation model is applied to local wine purchases and winery visit behavior. In this four state study of 1,609 wine consumers in Pennsylvania, Ohio, Kentucky, and Tennessee we provide insights into local wine purchasing differences among core, mid-level, and periphery wine consumers. We analyze the determinants of trying local wine and visiting local wineries. Finally, we examine differences in post-winery visit behavior. Our results suggest that the frequency of wine consumption and increase in wine knowledge positively influence the decision to try a local wine and visit a local winery.

Suggested Citation

  • Woods, Timothy A. & Nogueira, Lia & Yang, Shang-Ho, 2013. "Linking Wine Consumers to the Consumption of Local Wines and Winery Visits in the Northern Appalachian States," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 16(4), pages 1-24, November.
    • Handle: RePEc:ags:ifaamr:159666
    DOI: 10.22004/ag.econ.159666
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    Cited by:

    1. Carla Rodriguez-Sanchez & Ricardo Sellers-Rubio, 2020. "Sustainability in the Beverage Industry: A Research Agenda from the Demand Side," Sustainability, MDPI, vol. 13(1), pages 1-10, December.
    2. Woods, Timothy A. & Deng, Xueting & Nogueira, Lia & Yang, Shang-Ho, 2015. "Local Wine Expenditure Determinants in the Northern Appalachian States," Journal of Food Distribution Research, Food Distribution Research Society, vol. 46(2), pages 1-21, July.
    3. Jensen, Kimberly L. & Hughes, David L. & DeLong, Karen L. & Trejo-Pech, Carlos O. & Gill, Mackenzie B., 2021. "Factors Influencing Tennessee Adults’ Craft Hard Apple Cidery Visit Expenditures and Travel Distance," Journal of Food Distribution Research, Food Distribution Research Society, vol. 52(2), July.
    4. Christine Mauracher & Isabella Procidano & Marco Valentini, 2019. "How Product Attributes and Consumer Characteristics Influence the WTP, Resulting in a Higher Price Premium for Organic Wine," Sustainability, MDPI, vol. 11(5), pages 1-15, March.
    5. Katharina Hauck & Gergely Szolnoki, 2020. "German Consumers’ Perceptions of Organic Wine—A Qualitative Approach," Sustainability, MDPI, vol. 12(18), pages 1-16, September.

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