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Study on Consumer Behaviour toward Organic Products in the Nainital District of Uttarakhand, India

Author

Listed:
  • Joshi, Dinkar
  • Barker, Nitin
  • Zechariah, Jayant

Abstract

The study conducted in the Nainital district of Uttarakhand state investigated the consumers’ buying behaviour towards organic food products based on the data collected from 110 respondents. The study used Henry Garrett's ranking test for analysis. The study focused on finding out the factors affecting consumer behaviour while purchasing organic products. The study has revealed that factors availability, price, quality, reference from others, environmental concern, brand, advertisement, awareness and personal experience hold 1 to 9 rankings respectively. This indicates availability is a major concern that should be considered first.

Suggested Citation

  • Joshi, Dinkar & Barker, Nitin & Zechariah, Jayant, 2023. "Study on Consumer Behaviour toward Organic Products in the Nainital District of Uttarakhand, India," Asian Journal of Agricultural Extension, Economics & Sociology, Asian Journal of Agricultural Extension, Economics & Sociology, vol. 41(7), pages 1-3.
    • Handle: RePEc:ags:ajaees:367506
    as

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    File URL: https://ageconsearch.umn.edu/record/367506/files/Joshi4172023AJAEES100558.pdf
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    References listed on IDEAS

    as
    1. Peter Ansu-Mensah, 2021. "Green product awareness effect on green purchase intentions of university students’: an emerging market’s perspective," Future Business Journal, Springer, vol. 7(1), pages 1-13, December.
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