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Beyond conjoint analysis: Advances in preference measurement

Citations

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Cited by:

  1. Thomas Walter & Christoph Ihl & René Mauer & Malte Brettel, 2018. "Grace, gold, or glory? Exploring incentives for invention disclosure in the university context," The Journal of Technology Transfer, Springer, vol. 43(6), pages 1725-1759, December.
  2. Andrew R. Kamwendo & Mandusha Maharaj, 2022. "The Preferences of Consumers When Selecting Clothing Detergent Products," International Review of Management and Marketing, Econjournals, vol. 12(6), pages 23-36, November.
  3. Giana Eckhardt & Luming Wang, 2015. "The Multidimensional Nature of Product Perceptions within Asia," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 2(4), pages 290-301, December.
  4. Lee, Ungki & Kang, Namwoo & Lee, Ikjin, 2020. "Choice data generation using usage scenarios and discounted cash flow analysis," Journal of choice modelling, Elsevier, vol. 37(C).
  5. Marius Johnen & Oliver Schnittka, 2020. "Changing consumers’ minds at the point of sale: price discounts vs. in-store advertising," Marketing Letters, Springer, vol. 31(1), pages 49-71, March.
  6. Sheng-Hsun Hsu & Cheng-Fu Hsiao & Sang-Bing Tsai, 2018. "Constructing a consumption model of fine dining from the perspective of behavioral economics," PLOS ONE, Public Library of Science, vol. 13(4), pages 1-21, April.
  7. James Agarwal & Wayne DeSarbo & Naresh K. Malhotra & Vithala Rao, 2015. "An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 2(1), pages 19-40, March.
  8. Qing Liu & Yihui (Elina) Tang, 2015. "Construction of Heterogeneous Conjoint Choice Designs: A New Approach," Marketing Science, INFORMS, vol. 34(3), pages 346-366, May.
  9. Angela Dalton & Alan Brothers & Stephen Walsh & Paul Whitney, 2010. "Expert Elicitation Method Selection Process and Method Comparison," Labsi Experimental Economics Laboratory University of Siena 030, University of Siena.
  10. Anita Rao, 2015. "Online Content Pricing: Purchase and Rental Markets," Marketing Science, INFORMS, vol. 34(3), pages 430-451, May.
  11. Wolfgang Gaul & Dominic Gastes, 2012. "A note on consistency improvements of AHP paired comparison data," Advances in Data Analysis and Classification, Springer;German Classification Society - Gesellschaft für Klassifikation (GfKl);Japanese Classification Society (JCS);Classification and Data Analysis Group of the Italian Statistical Society (CLADAG);International Federation of Classification Societies (IFCS), vol. 6(4), pages 289-302, December.
  12. Chen, Zhen-Yu & Fan, Zhi-Ping & Sun, Minghe, 2019. "Individual-level social influence identification in social media: A learning-simulation coordinated method," European Journal of Operational Research, Elsevier, vol. 273(3), pages 1005-1015.
  13. Qian, Li, 2011. "Product price and performance level in one market or two separated markets under various cost structures and functions," International Journal of Production Economics, Elsevier, vol. 131(2), pages 505-518, June.
  14. Tarján, Tamás & Veres, Zoltán, 2018. "Szekvenciális fogyasztói termékválasztás döntési kontinuuma [The decision-making continuum of sequential consumer-product choices]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(5), pages 525-550.
  15. YiChun Miriam Liu & Jeff D. Brazell & Greg M. Allenby, 2022. "Non-linear pricing effects in conjoint analysis," Quantitative Marketing and Economics (QME), Springer, vol. 20(4), pages 397-430, December.
  16. Botta, Enrico, 2019. "An experimental approach to climate finance: the impact of auction design and policy uncertainty on renewable energy equity costs in Europe," Energy Policy, Elsevier, vol. 133(C).
  17. Shasha Lu & Li Xiao & Min Ding, 2016. "A Video-Based Automated Recommender (VAR) System for Garments," Marketing Science, INFORMS, vol. 35(3), pages 484-510, May.
  18. Rossella Berni & Fabrizia Mealli, 2013. "Mode choice analysis of mobility in Florence. A choice experiment," Studi e approfondimenti 328, Istituto Regionale per la Programmazione Economica della Toscana.
  19. Vishal Narayan & Vithala R. Rao & Carolyne Saunders, 2011. "How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism," Marketing Science, INFORMS, vol. 30(2), pages 368-384, 03-04.
  20. Terry Elrod & Gerald Häubl & Steven Tipps, 2012. "Parsimonious Structural Equation Models for Repeated Measures Data, with Application to the Study of Consumer Preferences," Psychometrika, Springer;The Psychometric Society, vol. 77(2), pages 358-387, April.
  21. Dorota Anderlová & Michal Pšurný, 2020. "Exploring the Importance of Emotions Within Consumer Behaviour on the Czech Luxury Cosmetic Market," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 68(2), pages 363-372.
  22. Peter Stüttgen & Peter Boatwright & Robert T. Monroe, 2012. "A Satisficing Choice Model," Marketing Science, INFORMS, vol. 31(6), pages 878-899, November.
  23. Kaenzig, Josef & Heinzle, Stefanie Lena & Wüstenhagen, Rolf, 2013. "Whatever the customer wants, the customer gets? Exploring the gap between consumer preferences and default electricity products in Germany," Energy Policy, Elsevier, vol. 53(C), pages 311-322.
  24. Daria Dzyabura & Srikanth Jagabathula & Eitan Muller, 2019. "Accounting for Discrepancies Between Online and Offline Product Evaluations," Marketing Science, INFORMS, vol. 38(1), pages 88-106, January.
  25. Daniel Berki-Kiss & Klaus Menrad, 2019. "Consumer Preferences of Sustainability Labeled Cut Roses in Germany," Sustainability, MDPI, vol. 11(12), pages 1-19, June.
  26. Peters, M. & Ketter, W., 2013. "Towards autonomous decision-making: A probabilistic model for learning multi-user preferences," ERIM Report Series Research in Management ERS-2013-007-LIS, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
  27. Anning Wang & Qiang Zhang & Shuangyao Zhao & Xiaonong Lu & Zhanglin Peng, 2020. "A review-driven customer preference measurement model for product improvement: sentiment-based importance–performance analysis," Information Systems and e-Business Management, Springer, vol. 18(1), pages 61-88, March.
  28. Decker, Reinhold & Trusov, Michael, 2010. "Estimating aggregate consumer preferences from online product reviews," International Journal of Research in Marketing, Elsevier, vol. 27(4), pages 293-307.
  29. Lüthi, Sonja & Wüstenhagen, Rolf, 2012. "The price of policy risk — Empirical insights from choice experiments with European photovoltaic project developers," Energy Economics, Elsevier, vol. 34(4), pages 1001-1011.
  30. Signe Waechter & Bernadette Sütterlin & Michael Siegrist, 2017. "Decision-Making Strategies for the Choice of Energy-friendly Products," Journal of Consumer Policy, Springer, vol. 40(1), pages 81-103, March.
  31. Esteban-Bravo, Mercedes & Leszkiewicz, Agata & Vidal-Sanz, Jose M., 2012. "Reconsidering optimal experimental design for conjoint analysis," DEE - Working Papers. Business Economics. WB wb121405, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
  32. Lüthi, Sonja & Prässler, Thomas, 2011. "Analyzing policy support instruments and regulatory risk factors for wind energy deployment--A developers' perspective," Energy Policy, Elsevier, vol. 39(9), pages 4876-4892, September.
  33. Olivier Toubia & Martijn G. de Jong & Daniel Stieger & Johann Füller, 2012. "Measuring Consumer Preferences Using Conjoint Poker," Marketing Science, INFORMS, vol. 31(1), pages 138-156, January.
  34. Bremer, Lucas & Heitmann, Mark & Schreiner, Thomas F., 2017. "When and how to infer heuristic consideration set rules of consumers," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 516-535.
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