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Blogs, Advertising, and Local-Market Movie Box Office Performance

Citations

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Cited by:

  1. Li, Feng & Du, Timon Chih-ting & Wei, Ying, 2019. "Offensive pricing strategies for online platforms," International Journal of Production Economics, Elsevier, vol. 216(C), pages 287-304.
  2. Steven F. Lehrer & Tian Xie, 2022. "The Bigger Picture: Combining Econometrics with Analytics Improves Forecasts of Movie Success," Management Science, INFORMS, vol. 68(1), pages 189-210, January.
  3. Shijie Lu & Xin (Shane) Wang & Neil Bendle, 2020. "Does Piracy Create Online Word of Mouth? An Empirical Analysis in the Movie Industry," Management Science, INFORMS, vol. 66(5), pages 2140-2162, May.
  4. Manes, Eran & Tchetchik, Anat, 2018. "The role of electronic word of mouth in reducing information asymmetry: An empirical investigation of online hotel booking," Journal of Business Research, Elsevier, vol. 85(C), pages 185-196.
  5. Divakaran, Pradeep Kumar Ponnamma & Palmer, Adrian & Søndergaard, Helle Alsted & Matkovskyy, Roman, 2017. "Pre-launch Prediction of Market Performance for Short Lifecycle Products Using Online Community Data," Journal of Interactive Marketing, Elsevier, vol. 38(C), pages 12-28.
  6. Tingting Song & Jinghua Huang & Yong Tan & Yifan Yu, 2019. "Using User- and Marketer-Generated Content for Box Office Revenue Prediction: Differences Between Microblogging and Third-Party Platforms," Service Science, INFORMS, vol. 30(1), pages 191-203, March.
  7. Sheng, Jie & Amankwah-Amoah, Joseph & Wang, Xiaojun, 2017. "A multidisciplinary perspective of big data in management research," International Journal of Production Economics, Elsevier, vol. 191(C), pages 97-112.
  8. Xiao Liu & Param Vir Singh & Kannan Srinivasan, 2016. "A Structured Analysis of Unstructured Big Data by Leveraging Cloud Computing," Marketing Science, INFORMS, vol. 35(3), pages 363-388, May.
  9. Marchand, André & Hennig-Thurau, Thorsten & Wiertz, Caroline, 2017. "Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 336-354.
  10. Suman Basuroy & S. Abraham Ravid & Richard T. Gretz & B. J. Allen, 2020. "Is everybody an expert? An investigation into the impact of professional versus user reviews on movie revenues," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 44(1), pages 57-96, March.
  11. Jason M. T. Roos & Ron Shachar, 2014. "When Kerry Met Sally: Politics and Perceptions in the Demand for Movies," Management Science, INFORMS, vol. 60(7), pages 1617-1631, July.
  12. Zaiyan Wei & Mo Xiao & Rong Rong, 2021. "Network Size and Content Generation on Social Media Platforms," Production and Operations Management, Production and Operations Management Society, vol. 30(5), pages 1406-1426, May.
  13. Mitchell J. Lovett & Renana Peres & Linli Xu, 2019. "Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth," Quantitative Marketing and Economics (QME), Springer, vol. 17(3), pages 215-255, September.
  14. Qian Li & Yuanyuan Tang & Wei Xu & Mingming Wang, 2023. "Variance does matter in affecting the box office: a multi-aspect investigation," Electronic Commerce Research, Springer, vol. 23(2), pages 659-679, June.
  15. Ho Kim & Juncai Jiang & Norris I. Bruce, 2021. "Discovering heterogeneous consumer journeys in online platforms: implications for networking investment," Journal of the Academy of Marketing Science, Springer, vol. 49(2), pages 374-396, March.
  16. Zhen, Xueping & (George) Cai, Gangshu & Song, Reo & Jang, Sungha, 2019. "The effects of herding and word of mouth in a two-period advertising signaling model," European Journal of Operational Research, Elsevier, vol. 275(1), pages 361-373.
  17. Kim, Ho & Bruce, Norris I., 2018. "Should sequels differ from original movies in pre-launch advertising schedule? Lessons from consumers' online search activity," International Journal of Research in Marketing, Elsevier, vol. 35(1), pages 116-143.
  18. Packard, Grant & Aribarg, Anocha & Eliashberg, Jehoshua & Foutz, Natasha Z., 2016. "The role of network embeddedness in film success," International Journal of Research in Marketing, Elsevier, vol. 33(2), pages 328-342.
  19. Carsten D. Schultz, 2016. "Insights from consumer interactions on a social networking site: Findings from six apparel retail brands," Electronic Markets, Springer;IIM University of St. Gallen, vol. 26(3), pages 203-217, August.
  20. Yen-Yao Wang & Chenhui Guo & Anjana Susarla & Vallabh Sambamurthy, 2021. "Online to Offline: The Impact of Social Media on Offline Sales in the Automobile Industry," Information Systems Research, INFORMS, vol. 32(2), pages 582-604, June.
  21. Seshadri Tirunillai & Gerard J. Tellis, 2017. "Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental Analysis Using Synthetic Control," Marketing Science, INFORMS, vol. 36(6), pages 862-878, November.
  22. Yinan Yu & Liangfei Qiu & Hailiang Chen & Benjamin Yen, 2023. "Movie fit uncertainty and interplay between traditional advertising and social media marketing," Marketing Letters, Springer, vol. 34(3), pages 429-448, September.
  23. Elham Yazdani & Shyam Gopinath & Steve Carson, 2018. "Preaching to the Choir: The Chasm Between Top-Ranked Reviewers, Mainstream Customers, and Product Sales," Marketing Science, INFORMS, vol. 37(5), pages 838-851, September.
  24. Sheng, Jie & Amankwah-Amoah, Joseph & Wang, Xiaojun, 2019. "Technology in the 21st century: New challenges and opportunities," Technological Forecasting and Social Change, Elsevier, vol. 143(C), pages 321-335.
  25. Delre, Sebastiano A. & Luffarelli, Jonathan, 2023. "Consumer reviews and product life cycle: On the temporal dynamics of electronic word of mouth on movie box office," Journal of Business Research, Elsevier, vol. 156(C).
  26. Rubin, Dan & Mohr, Iris & Kumar, V., 2022. "Beyond the box office: A conceptual framework for the drivers of audience engagement," Journal of Business Research, Elsevier, vol. 151(C), pages 473-488.
  27. Jake Hoskins & Shyam Gopinath & J. Cameron Verhaal & Elham Yazdani, 2021. "The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands," Journal of the Academy of Marketing Science, Springer, vol. 49(6), pages 1065-1087, November.
  28. Jinah Yang & Daiki Min & Jeenyoung Kim, 2020. "The Use of Big Data and Its Effects in a Diffusion Forecasting Model for Korean Reverse Mortgage Subscribers," Sustainability, MDPI, vol. 12(3), pages 1-17, January.
  29. Atthaphon Mumi & Michael Obal & Yi Yang, 2019. "Investigating social media as a firm’s signaling strategy through an IPO," Small Business Economics, Springer, vol. 53(3), pages 631-645, October.
  30. Peukert, Christian & Claussen, Jörg & Kretschmer, Tobias, 2017. "Piracy and box office movie revenues: Evidence from Megaupload," International Journal of Industrial Organization, Elsevier, vol. 52(C), pages 188-215.
  31. Yan Huang & Param Vir Singh & Anindya Ghose, 2015. "A Structural Model of Employee Behavioral Dynamics in Enterprise Social Media," Management Science, INFORMS, vol. 61(12), pages 2825-2844, December.
  32. Kostyra, Daniel S. & Reiner, Jochen & Natter, Martin & Klapper, Daniel, 2016. "Decomposing the effects of online customer reviews on brand, price, and product attributes," International Journal of Research in Marketing, Elsevier, vol. 33(1), pages 11-26.
  33. Divakaran, Pradeep Kumar Ponnamma & Xiong, Jie, 2022. "Eliciting brand association networks: A new method using online community data," Technological Forecasting and Social Change, Elsevier, vol. 181(C).
  34. Kim, Ho & Hanssens, Dominique M., 2017. "Advertising and Word-of-Mouth Effects on Pre-launch Consumer Interest and Initial Sales of Experience Products," Journal of Interactive Marketing, Elsevier, vol. 37(C), pages 57-74.
  35. Hyun S. Shin & Dominique M. Hanssens & Kyoo il Kim, 2016. "The role of online buzz for leader versus challenger brands: the case of the MP3 player market," Electronic Commerce Research, Springer, vol. 16(4), pages 503-528, December.
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