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Commentary--Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion

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Cited by:

  1. Zhao, Xingrong & Ma, Ye & Shao, Shuai & Ma, Tieju, 2022. "What determines consumers' acceptance of electric vehicles: A survey in Shanghai, China," Energy Economics, Elsevier, vol. 108(C).
  2. Cuhadaroglu, Tugce, 2015. "Choosing on Influence," 2007 Annual Meeting, July 29-August 1, 2007, Portland, Oregon TN 2015-59, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  3. Thi Cam Tu Dinh & Mengqi Wang & Yoonjae Lee, 2023. "How Does the Fear of Missing Out Moderate the Effect of Social Media Influencers on Their Followers’ Purchase Intention?," SAGE Open, , vol. 13(3), pages 21582440231, September.
  4. Tugce Cuhadaroglu, 2015. "Choosing on Influence," Discussion Paper Series, School of Economics and Finance 201504, School of Economics and Finance, University of St Andrews.
  5. Gianna Giudicati & Massimo Riccaboni & Anna Romiti, 2013. "Experience, socialization and customer retention: Lessons from the dance floor," Marketing Letters, Springer, vol. 24(4), pages 409-422, December.
  6. Wang, Le & Luo, Xin (Robert) & Li, Han, 2022. "Envy or conformity? An empirical investigation of peer influence on the purchase of non-functional items in mobile free-to-play games," Journal of Business Research, Elsevier, vol. 147(C), pages 308-324.
  7. Xuan Yang & Xiao Li & Daning Hu & Harry Jiannan Wang, 2021. "Differential impacts of social influence on initial and sustained participation in open source software projects," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 72(9), pages 1133-1147, September.
  8. Yansong Hu & Christophe Van den Bulte, 2014. "Nonmonotonic Status Effects in New Product Adoption," Marketing Science, INFORMS, vol. 33(4), pages 509-533, July.
  9. Papachristos, Andrew V. & Wildeman, Christopher & Roberto, Elizabeth, 2015. "Tragic, but not random: The social contagion of nonfatal gunshot injuries," Social Science & Medicine, Elsevier, vol. 125(C), pages 139-150.
  10. Shan Huang & Sinan Aral & Yu Jeffrey Hu & Erik Brynjolfsson, 2020. "Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment," Marketing Science, INFORMS, vol. 39(6), pages 1142-1165, November.
  11. Wonseok Oh & Jae Yun Moon & Jungpil Hahn & Taekyung Kim, 2016. "Research Note—Leader Influence on Sustained Participation in Online Collaborative Work Communities: A Simulation-Based Approach," Information Systems Research, INFORMS, vol. 27(2), pages 383-402, June.
  12. Sinan Aral & Dylan Walker, 2014. "Tie Strength, Embeddedness, and Social Influence: A Large-Scale Networked Experiment," Management Science, INFORMS, vol. 60(6), pages 1352-1370, June.
  13. Pazoki, Mostafa & Samarghandi, Hamed, 2021. "Word-Of-Mouth and estimating demand based on network structure and epidemic models," European Journal of Operational Research, Elsevier, vol. 291(1), pages 323-334.
  14. Nejad, Mohammad G. & Amini, Mehdi & Babakus, Emin, 2015. "Success Factors in Product Seeding: The Role of Homophily," Journal of Retailing, Elsevier, vol. 91(1), pages 68-88.
  15. Sinan Aral & Chrysanthos Dellarocas & David Godes, 2013. "Introduction to the Special Issue ---Social Media and Business Transformation: A Framework for Research," Information Systems Research, INFORMS, vol. 24(1), pages 3-13, March.
  16. Sinan Aral & Erik Brynjolfsson & Marshall Van Alstyne, 2012. "Information, Technology, and Information Worker Productivity," Information Systems Research, INFORMS, vol. 23(3-part-2), pages 849-867, September.
  17. Karen Ruckman & Nilesh Saraf & Vallabh Sambamurthy, 2015. "Market Positioning by IT Service Vendors Through Imitation," Information Systems Research, INFORMS, vol. 26(1), pages 100-126, March.
  18. Tafesse, Wondwesen & Wood, Bronwyn P., 2021. "Followers' engagement with instagram influencers: The role of influencers’ content and engagement strategy," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
  19. Xiao Han & Leye Wang & Weiguo Fan, 2023. "Cost-Effective Social Media Influencer Marketing," INFORMS Journal on Computing, INFORMS, vol. 35(1), pages 138-157, January.
  20. Mahmood, Ammara & Sismeiro, Catarina, 2017. "Will They Come and Will They Stay? Online Social Networks and News Consumption on External Websites," Journal of Interactive Marketing, Elsevier, vol. 37(C), pages 117-132.
  21. Raghuram Iyengar & Christophe Van den Bulte & Thomas W. Valente, 2011. "Rejoinder--Further Reflections on Studying Social Influence in New Product Diffusion," Marketing Science, INFORMS, vol. 30(2), pages 230-232, 03-04.
  22. David B. Dose & Gianfranco Walsh & Sharon E. Beatty & Ralf Elsner, 2019. "Unintended reward costs: the effectiveness of customer referral reward programs for innovative products and services," Journal of the Academy of Marketing Science, Springer, vol. 47(3), pages 438-459, May.
  23. Zhang, Honghong & Fam, Kim-Shyan & Goh, Tiong-Thye & Dai, Xin, 2018. "When are influentials equally influenceable? The strength of strong ties in new product adoption," Journal of Business Research, Elsevier, vol. 82(C), pages 160-170.
  24. Arun Sundararajan & Foster Provost & Gal Oestreicher-Singer & Sinan Aral, 2013. "Research Commentary ---Information in Digital, Economic, and Social Networks," Information Systems Research, INFORMS, vol. 24(4), pages 883-905, December.
  25. Dost, Florian & Sievert, Jens & Kassim, David, 2016. "Revisiting firm-created word of mouth: High-value versus low-value seed selection," International Journal of Research in Marketing, Elsevier, vol. 33(1), pages 236-239.
  26. Hu, Hai-hua & Lin, Jun & Qian, Yanjun & Sun, Jian, 2018. "Strategies for new product diffusion: Whom and how to target?," Journal of Business Research, Elsevier, vol. 83(C), pages 111-119.
  27. Ravi Bapna & Akhmed Umyarov, 2015. "Do Your Online Friends Make You Pay? A Randomized Field Experiment on Peer Influence in Online Social Networks," Management Science, INFORMS, vol. 61(8), pages 1902-1920, August.
  28. Sinan Aral & Dylan Walker, 2011. "Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks," Management Science, INFORMS, vol. 57(9), pages 1623-1639, February.
  29. Kexin Zhao & Bin Zhang & Xue Bai, 2018. "Estimating Contextual Motivating Factors in Virtual Interorganizational Communities of Practice: Peer Effects and Organizational Influences," Information Systems Research, INFORMS, vol. 29(4), pages 910-927, December.
  30. Ballestar, María Teresa & Grau-Carles, Pilar & Sainz, Jorge, 2018. "Customer segmentation in e-commerce: Applications to the cashback business model," Journal of Business Research, Elsevier, vol. 88(C), pages 407-414.
  31. Raghuram Iyengar & Christophe Van den Bulte & Jae Young Lee, 2015. "Social Contagion in New Product Trial and Repeat," Marketing Science, INFORMS, vol. 34(3), pages 408-429, May.
  32. Sokolova, Karina & Kefi, Hajer, 2020. "Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
  33. Sharique Hasan & Rembrand Koning, 2020. "Designing social networks: joint tasks and the formation and endurance of network ties," Journal of Organization Design, Springer;Organizational Design Community, vol. 9(1), pages 1-19, December.
  34. Chen, Zhen-Yu & Fan, Zhi-Ping & Sun, Minghe, 2019. "Individual-level social influence identification in social media: A learning-simulation coordinated method," European Journal of Operational Research, Elsevier, vol. 273(3), pages 1005-1015.
  35. Xiao Fang & Paul Jen-Hwa Hu & Zhepeng (Lionel) Li & Weiyu Tsai, 2013. "Predicting Adoption Probabilities in Social Networks," Information Systems Research, INFORMS, vol. 24(1), pages 128-145, March.
  36. Sharad Goel & Daniel G. Goldstein, 2014. "Predicting Individual Behavior with Social Networks," Marketing Science, INFORMS, vol. 33(1), pages 82-93, January.
  37. Cuhadaroglu, Tugce, 2015. "Choosing on Influence," SIRE Discussion Papers 2015-59, Scottish Institute for Research in Economics (SIRE).
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