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Product‐market strategy and the marketing capabilities of the firm: impact on market effectiveness and cash flow performance

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Cited by:

  1. Rouziès, Dominique & Hulland, John & Barclay, Donald W, 2010. "Does marketing and sales integration always pay off? evidence from a social capital perspective," HEC Research Papers Series 933, HEC Paris.
  2. S. Arunachalam & Sridhar N. Ramaswami & Pol Herrmann & Doug Walker, 2018. "Innovation pathway to profitability: the role of entrepreneurial orientation and marketing capabilities," Journal of the Academy of Marketing Science, Springer, vol. 46(4), pages 744-766, July.
  3. Kim, Namwoon & Shin, Sohyoun & Min, Sungwook, 2016. "Strategic marketing capability: Mobilizing technological resources for new product advantage," Journal of Business Research, Elsevier, vol. 69(12), pages 5644-5652.
  4. Elitsa R. Banalieva & Michael D. Santoro & Joy Ruihua Jiang, 2012. "Home Region Focus and Technical Efficiency of Multinational Enterprise," Management International Review, Springer, vol. 52(4), pages 493-518, August.
  5. Lu Xin & Fangcheng Tang & Shuwei Zhang & Zhen Pan, 2020. "Social Capital and Sustainable Innovation in Small Businesses: Investigating the Role of Absorptive Capacity, Marketing Capability and Organizational Learning," Sustainability, MDPI, vol. 12(9), pages 1-17, May.
  6. Wijiharjono, Nuryadi, 2021. "The triple helix dan kapabilitas inovasi: Sebuah kerangka konseptual pemasaran ekonomi kreatif [The triple helix and innovation capabilities: A Conceptual framework of marketing for the creative ec," MPRA Paper 108263, University Library of Munich, Germany.
  7. Hossain, Md Afnan & Akter, Shahriar & Yanamandram, Venkata, 2021. "Why doesn't our value creation payoff: Unpacking customer analytics-driven value creation capability to sustain competitive advantage," Journal of Business Research, Elsevier, vol. 131(C), pages 287-296.
  8. Sharma, Revti Raman & Nguyen, Thao Kim & Crick, Dave, 2018. "Exploitation Strategy and Performance of Contract Manufacturing Exporters: The Mediating Roles of Exploration Strategy and Marketing Capability," Journal of International Management, Elsevier, vol. 24(3), pages 271-283.
  9. Adriana Roseli Wünsch Takahashi & Sergio Bulgacov & Elder Semprebon & Mônica Maier Giacomini, 2017. "Dynamic capabilities, Marketing Capability and Organizational Performance," Brazilian Business Review, Fucape Business School, vol. 14(5), pages 466-478, September.
  10. Mauro Cavallone & Daniela Andreini & Giuseppe Pedeliento & Francesca Magno, 2018. "Legitimizing the contribution of marketing to firms? success: An exploratory investigation of marketing professionals," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(2), pages 15-36.
  11. Keshavarz, Ali Reza & Gölgeci, Ismail, 2023. "The value of the sales function: A multilevel examination of the effect of strategic marketing ambidexterity and industry contingencies," Journal of Business Research, Elsevier, vol. 156(C).
  12. Don Jyh-Fu Jeng & Artur Pak, 2016. "The variable effects of dynamic capability by firm size: the interaction of innovation and marketing capabilities in competitive industries," International Entrepreneurship and Management Journal, Springer, vol. 12(1), pages 115-130, March.
  13. Ashley S. Otto & David M. Szymanski & Rajan Varadarajan, 2020. "Customer satisfaction and firm performance: insights from over a quarter century of empirical research," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 543-564, May.
  14. Wu, Jie & Wu, Zefu & Zhuo, Shuaihe, 2015. "The effects of institutional quality and diversity of foreign markets on exporting firms’ innovation," International Business Review, Elsevier, vol. 24(6), pages 1095-1106.
  15. Manisha Mathur, 2022. "Who pulls the strings: firm strategy or firm environment in controlling firm risk?," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(4), pages 341-359, December.
  16. Gupta, Parul & Chauhan, Sumedha, 2021. "Firm capabilities and export performance of small firms: A meta-analytical review," European Management Journal, Elsevier, vol. 39(5), pages 558-576.
  17. Qaiyum, Sameer & Wang, Catherine L., 2018. "Understanding internal conditions driving ordinary and dynamic capabilities in Indian high-tech firms," Journal of Business Research, Elsevier, vol. 90(C), pages 206-214.
  18. Hossain, Md Afnan & Akter, Shahriar & Yanamandram, Venkata, 2020. "Revisiting customer analytics capability for data-driven retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
  19. Mang’unyi Eric & Govender Krishna K., 2019. "Exploring the Development Strategies of Rural Small, Medium and Micro Enterprises," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 27(4), pages 95-123, December.
  20. Stavroula Spyropoulou & Constantine S. Katsikeas & Dionysis Skarmeas & Neil A. Morgan, 2018. "Strategic goal accomplishment in export ventures: the role of capabilities, knowledge, and environment," Journal of the Academy of Marketing Science, Springer, vol. 46(1), pages 109-129, January.
  21. Andrea Lučić, 2020. "Measuring Sustainable Marketing Orientation—Scale Development Process," Sustainability, MDPI, vol. 12(5), pages 1-22, February.
  22. Somohano Rodríguez, Francisco M. & López Fernández, José Manuel & Martínez García, Francisco Javier, 2018. "El efecto de la innovación en el resultado empresarial durante la recesión económica. Una aplicación a la industria de la automoción," Revista de Contabilidad - Spanish Accounting Review, Elsevier, vol. 21(1), pages 91-105.
  23. Sougata Ray & Bikramjit Ray Chaudhuri, 2018. "Business Group Affiliation and Corporate Sustainability Strategies of Firms: An Investigation of Firms in India," Journal of Business Ethics, Springer, vol. 153(4), pages 955-976, December.
  24. Alda, Mercedes & Muñoz, Fernando & Vargas, María, 2022. "Product differentiation in the socially responsible mutual fund industry," Journal of Multinational Financial Management, Elsevier, vol. 64(C).
  25. Wang, Kung-Jeng & Lestari, Yuliani Dwi, 2013. "Firm competencies on market entry success: Evidence from a high-tech industry in an emerging market," Journal of Business Research, Elsevier, vol. 66(12), pages 2444-2450.
  26. Ayaz Ahmad & Salniza Md. Salleh & Selvan a/l Perumal, 2019. "Brand Related Capabilities and the Process of Integrated Marketing Communications (IMC): A Resource Based View (RBV)," Journal of Contemporary Research in Social Sciences, Michael Laurence, vol. 1(6), pages 136-150.
  27. Alexander Leischnig & Björn S. Ivens & Nadine Kammerlander, 2017. "A new conceptual lens for marketing: a configurational perspective based on the business model concept," AMS Review, Springer;Academy of Marketing Science, vol. 7(3), pages 138-153, December.
  28. Yamakawa, Yasuhiro & Yang, Haibin & Lin, Zhiang (John), 2011. "Exploration versus exploitation in alliance portfolio: Performance implications of organizational, strategic, and environmental fit," Research Policy, Elsevier, vol. 40(2), pages 287-296, March.
  29. Mouzas, Stefanos & Bauer, Florian, 2022. "Rethinking business performance in global value chains," Journal of Business Research, Elsevier, vol. 144(C), pages 679-689.
  30. Trif Simona-Mihaela & Duțu Cristian & Tuleu Daniela-Liliana, 2019. "Linking CRM capabilities to business performance: a comparison within markets and between products," Management & Marketing, Sciendo, vol. 14(3), pages 292-303, September.
  31. Partanen, Jukka & Kohtamäki, Marko & Patel, Pankaj C. & Parida, Vinit, 2020. "Supply chain ambidexterity and manufacturing SME performance: The moderating roles of network capability and strategic information flow," International Journal of Production Economics, Elsevier, vol. 221(C).
  32. Sok, Phyra & O’Cass, Aron & Sok, Keo Mony, 2013. "Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities," Australasian marketing journal, Elsevier, vol. 21(3), pages 161-167.
  33. Stephen McDonald & Colin Wren, 2018. "Multibrand pricing as a strategy for consumer search obfuscation in online markets," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 27(2), pages 171-187, June.
  34. Dibrell, Clay & Craig, Justin B. & Neubaum, Donald O., 2014. "Linking the formal strategic planning process, planning flexibility, and innovativeness to firm performance," Journal of Business Research, Elsevier, vol. 67(9), pages 2000-2007.
  35. Wenbin Sun & Shanji Yao & Rahul Govind, 2019. "Reexamining Corporate Social Responsibility and Shareholder Value: The Inverted-U-Shaped Relationship and the Moderation of Marketing Capability," Journal of Business Ethics, Springer, vol. 160(4), pages 1001-1017, December.
  36. O'Cass, Aron & Sok, Phyra, 2013. "Exploring innovation driven value creation in B2B service firms: The roles of the manager, employees, and customers in value creation," Journal of Business Research, Elsevier, vol. 66(8), pages 1074-1084.
  37. Sanja Mitić, 2015. "External Relationships And Marketing Practices In Serbian Firms: The Intangible Capital Perspective," Economic Annals, Faculty of Economics and Business, University of Belgrade, vol. 60(204), pages 75-104, January –.
  38. Sora Lee & Jaewon Yoo, 2021. "Determinants of a Firm’s Sustainable Competitive Advantages: Focused on Korean Small Enterprises," Sustainability, MDPI, vol. 13(1), pages 1-16, January.
  39. Neil A. Morgan, 2019. "Researching marketing capabilities: reflections from academia," AMS Review, Springer;Academy of Marketing Science, vol. 9(3), pages 381-385, December.
  40. Lin, Chinho & Tsai, Hua-Ling & Wu, Ju-Chuan, 2014. "Collaboration strategy decision-making using the Miles and Snow typology," Journal of Business Research, Elsevier, vol. 67(9), pages 1979-1990.
  41. Abdul Alem Mohammed & Basri B. Rashid & Shaharuddin B. Tahir, 2017. "Customer relationship management and hotel performance: the mediating influence of marketing capabilities—evidence from the Malaysian hotel industry," Information Technology & Tourism, Springer, vol. 17(3), pages 335-361, September.
  42. Karpen, Ingo O. & Bove, Liliana L. & Lukas, Bryan A. & Zyphur, Michael J., 2015. "Service-Dominant Orientation: Measurement and Impact on Performance Outcomes," Journal of Retailing, Elsevier, vol. 91(1), pages 89-108.
  43. Wu, Jie, 2013. "Marketing capabilities, institutional development, and the performance of emerging market firms: A multinational study," International Journal of Research in Marketing, Elsevier, vol. 30(1), pages 36-45.
  44. Takata, Hidesuke, 2016. "Effects of industry forces, market orientation, and marketing capabilities on business performance: An empirical analysis of Japanese manufacturers from 2009 to 2011," Journal of Business Research, Elsevier, vol. 69(12), pages 5611-5619.
  45. Tessa Christina Flatten & Andreas Engelen & Timo Möller & Malte Brettel, 2015. "How Entrepreneurial Firms Profit from Pricing Capabilities: An Examination of Technology–Based Ventures," Entrepreneurship Theory and Practice, , vol. 39(5), pages 1111-1136, September.
  46. Cabrera-Suárez, M. Katiuska & de la Cruz Déniz-Déniz, Mª & Martín-Santana, Josefa D., 2011. "Familiness and market orientation: A stakeholder approach," Journal of Family Business Strategy, Elsevier, vol. 2(1), pages 34-42, March.
  47. Ngo, Liem Viet & Bucic, Tania & Sinha, Ashish & Lu, Vinh Nhat, 2019. "Effective sense-and-respond strategies: Mediating roles of exploratory and exploitative innovation," Journal of Business Research, Elsevier, vol. 94(C), pages 154-161.
  48. Ahmad Husairi, Mariyani & Morgan, Robert E. & De Luca, Luigi M., 2021. "Market entry timing: The impact of complementary capabilities on strategic outcomes," Journal of Business Research, Elsevier, vol. 132(C), pages 45-55.
  49. Brenda Musoga & Louise Ngugi & Kenneth Lawrence Wanjau, 2021. "Moderating role of service innovation on the relationship between corporate reputation and performance of hotels in Kenya," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(1), pages 47-59, January.
  50. Sun, Wenbin & Ding, Yuan, 2020. "Corporate social responsibility and cash flow volatility: The curvilinear moderation of marketing capability," Journal of Business Research, Elsevier, vol. 116(C), pages 48-59.
  51. Byoungho Jin & Sojin Jung & So Won Jeong, 2018. "Dimensional effects of Korean SME’s entrepreneurial orientation on internationalization and performance: the mediating role of marketing capability," International Entrepreneurship and Management Journal, Springer, vol. 14(1), pages 195-215, March.
  52. Ayaz Ahmad & Salniza Md. Salleh & Selvan a/l Perumal, 2018. "Information Technology, Marketing Database and the Process of Integrated Marketing Communications (IMC): A Resource-Capability Nexus," Pakistan Journal of Humanities and Social Sciences, International Research Alliance for Sustainable Development (iRASD), vol. 6(4), pages :544-560, December.
  53. Amirmahmood Amini Sedeh & Rosa Caiazza & Amir Pezeshkan, 2023. "Unraveling the resource puzzle: exploring entrepreneurial resource management and the quest for new venture success," The Journal of Technology Transfer, Springer, vol. 48(5), pages 1552-1573, October.
  54. Poretti, Cédric & Heo, Cindy Yoonjoung, 2022. "COVID-19 and firm value drivers in the tourism industry," Annals of Tourism Research, Elsevier, vol. 95(C).
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