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Social norms and market behavior: Evidence from a large population sample

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  • Riehm, Tobias
  • Fugger, Nicolas
  • Gillen, Philippe
  • Gretschko, Vitali
  • Werner, Peter

Abstract

We test the importance of social norms for market interactions associated with negative real-world externalities in a large-scale experiment with a heterogeneous population sample from Germany. The majority of experimental participants refuses to trade, thus behaving in a moral way. Our data suggest the importance of norm conformity for the decision to trade as a significant share of buyers and sellers condition market entry on the decisions of others. Moreover, a majority of observers is willing to incur personal costs to sanction trading. Moral behavior is significantly linked to demographic characteristics and stated preferences and attitudes of the participants.

Suggested Citation

  • Riehm, Tobias & Fugger, Nicolas & Gillen, Philippe & Gretschko, Vitali & Werner, Peter, 2021. "Social norms and market behavior: Evidence from a large population sample," ZEW Discussion Papers 21-017, ZEW - Leibniz Centre for European Economic Research.
    • Handle: RePEc:zbw:zewdip:21017
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    References listed on IDEAS

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    More about this item

    Keywords

    Markets; moral behavior; negative externalities; social norms; punishment; large population sample; experiment;
    All these keywords.

    JEL classification:

    • D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
    • D62 - Microeconomics - - Welfare Economics - - - Externalities
    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers
    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments

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