IDEAS home Printed from https://ideas.repec.org/p/zbw/tbsimw/9403.html
   My bibliography  Save this paper

Die Produktqualität: Ein Schlüsselfaktor des Unternehmenserfolgs?

Author

Listed:
  • Fritz, Wolfgang

Abstract

Die Produktqualität stellt nach Ansicht der meisten Top-Manager deutscher und amerikanischer Industrieunternehmen den wichtigsten Schlüsselfaktor des Unternehmenserfolgs dar. Jedoch wird diese Auffassung durch die Resultate der empirischen Erfolgsfaktorenforschung nicht eindeutig gestützt. Viel spricht sogar dafür, daß der Einfluß der Produktqualität auf den Unternehmenserfolg nachläßt und ihre Bedeutung als Erfolgsfaktor somit vermutlich oft überschätzt wird.

Suggested Citation

  • Fritz, Wolfgang, 1994. "Die Produktqualität: Ein Schlüsselfaktor des Unternehmenserfolgs?," Working Papers 94/03, Technische Universität Braunschweig, Institute of Marketing.
    • Handle: RePEc:zbw:tbsimw:9403
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/54803/1/683318136.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Robert Jacobson, 1990. "Unobservable Effects and Business Performance," Marketing Science, INFORMS, vol. 9(1), pages 74-85.
    2. Fritz, Wolfgang, 1993. "Die empirische Erfolgsfaktorenforschung und ihr Beitrag zum Marketing: Eine Bestandsaufnahme," Working Papers 93/12, Technische Universität Braunschweig, Institute of Marketing.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Proff, Heike & Proff, Harald V., 2000. "Preispremien-Management zur Sicherung von Differenzierungsstrategien - dargestellt am Beispiel der deutschen Automobilindustrie," Darmstadt Discussion Papers in Economics 102, Darmstadt University of Technology, Department of Law and Economics.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Zheng, Yanfeng & Liu, Jing & George, Gerard, 2010. "The dynamic impact of innovative capability and inter-firm network on firm valuation: A longitudinal study of biotechnology start-ups," Journal of Business Venturing, Elsevier, vol. 25(6), pages 593-609, November.
    2. Naufel J. Vilcassim & Vrinda Kadiyali & Pradeep K. Chintagunta, 1999. "Investigating Dynamic Multifirm Market Interactions in Price and Advertising," Management Science, INFORMS, vol. 45(4), pages 499-518, April.
    3. Frank T. Rothaermel & Maria Tereza Alexandre, 2009. "Ambidexterity in Technology Sourcing: The Moderating Role of Absorptive Capacity," Organization Science, INFORMS, vol. 20(4), pages 759-780, August.
    4. Markovitch, Dmitri G. & Huang, Dongling & Ye, Pengfei, 2020. "Marketing intensity and firm performance: Contrasting the insights based on actual marketing expenditure and its SG&A proxy," Journal of Business Research, Elsevier, vol. 118(C), pages 223-239.
    5. Pierre Rostan & Alexandra Rostan, 2012. "Assessing the Predictive Power of Customer Satisfaction for Financial and Market Performances: Price-to-Earnings Ratio is a Better Predictor Overall," International Review of Management and Marketing, Econjournals, vol. 2(1), pages 59-74.
    6. Covin, Jeffrey G. & Slevin, Dennis P. & Heeley, Michael B., 2000. "Pioneers and followers: Competitive tactics, environment, and firm growth," Journal of Business Venturing, Elsevier, vol. 15(2), pages 175-210, March.
    7. Tim J. Rowley & Joel A. C. Baum & Andrew V. Shipilov & Henrich R. Greve & Hayagreeva Rao, 2004. "Competing in groups," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 25(6-7), pages 453-471.
    8. Gatti, Corrado & Volpe, Loredana & Vagnani, Gianluca, 2015. "Interdependence among productive activities: Implications for exploration and exploitation," Journal of Business Research, Elsevier, vol. 68(3), pages 711-722.
    9. Sönke Albers & Lutz Hildebrandt, 2006. "Methodische Probleme bei der Erfolgsfaktorenforschung — Messfehler, formative versus reflektive Indikatoren und die Wahl des Strukturgleichungs-Modells," Schmalenbach Journal of Business Research, Springer, vol. 58(1), pages 2-33, February.
    10. Jijun Gao & Pratima Bansal, 2013. "Instrumental and Integrative Logics in Business Sustainability," Journal of Business Ethics, Springer, vol. 112(2), pages 241-255, January.
    11. J Swart & J H Powell, 2006. "Men and measures: capturing knowledge requirements in firms through qualitative system modelling," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 57(1), pages 10-21, January.
    12. Annacker, Dirk & Hildebrandt, Lutz, 2004. "Unobservable effects in structural models of business performance," Journal of Business Research, Elsevier, vol. 57(5), pages 507-517, May.
    13. Clement, Michel & Litfin, Thorsten & Vanini, Sven, 1997. "Ist die Pionierrolle ein Erfolgsfaktor? Eine kritische Analyse der empirischen Forschungsergebnisse," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 446, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
    14. Stefan Müller & Katja Gelbrich, 2001. "Interkulturelle Kompetenz als neuartige Anforderung an Entsandte: Status quo und Perspektiven der Forschung," Schmalenbach Journal of Business Research, Springer, vol. 53(3), pages 246-272, May.
    15. Victor Oladapo & Godwin Onyeaso, 2012. "An Empirical Investigation Of The Impact Of Luck On Small Business Performance: Dynamic Panel Data Evidence," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 5(3), pages 29-41.
    16. Tong, Xun & Lai, Kee-hung & Lo, Chris K.Y. & Cheng, T.C.E., 2022. "Supply chain security certification and operational performance: The role of upstream complexity," International Journal of Production Economics, Elsevier, vol. 247(C).
    17. Frank T. Rothaermel & Andrew M. Hess, 2007. "Building Dynamic Capabilities: Innovation Driven by Individual-, Firm-, and Network-Level Effects," Organization Science, INFORMS, vol. 18(6), pages 898-921, December.
    18. Rothaermel, Frank T. & Thursby, Marie, 2007. "The nanotech versus the biotech revolution: Sources of productivity in incumbent firm research," Research Policy, Elsevier, vol. 36(6), pages 832-849, July.
    19. Young Bong Chang & Vijay Gurbaxani, 2013. "An Empirical Analysis of Technical Efficiency: The Role of IT Intensity and Competition," Information Systems Research, INFORMS, vol. 24(3), pages 561-578, September.
    20. Marc Fischer & Michel Clement, 2007. "Erfolgsfaktor Internationalisierung: Eine empirische Analyse der Breite und Geschwindigkeit der internationalen Markteinführung pharmazeutischer Innovationen von Folgern," Schmalenbach Journal of Business Research, Springer, vol. 59(7), pages 847-881, November.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:tbsimw:9403. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://edirc.repec.org/data/iwtbsde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.