Advanced Search
MyIDEAS: Login

Die Produktqualität: Ein Schlüsselfaktor des Unternehmenserfolgs?


Author Info

  • Fritz, Wolfgang
Registered author(s):


    Die Produktqualität stellt nach Ansicht der meisten Top-Manager deutscher und amerikanischer Industrieunternehmen den wichtigsten Schlüsselfaktor des Unternehmenserfolgs dar. Jedoch wird diese Auffassung durch die Resultate der empirischen Erfolgsfaktorenforschung nicht eindeutig gestützt. Viel spricht sogar dafür, daß der Einfluß der Produktqualität auf den Unternehmenserfolg nachläßt und ihre Bedeutung als Erfolgsfaktor somit vermutlich oft überschätzt wird. -- In german and american industry, many managers believe that product quality contributes to corporate success as the main key success factor. But the emperical research conducted in the field of critical success factors fails to support cleary this opinion in many cases. Rather it seems that the impact of product quality on corporate success is declining and that it is therefore often probably overestimated.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL:
    Download Restriction: no

    Bibliographic Info

    Paper provided by Technische Universität Braunschweig, Institute of Marketing in its series Working Papers with number 94/03.

    as in new window
    Date of creation: 1994
    Date of revision:
    Handle: RePEc:zbw:tbsimw:9403

    Contact details of provider:
    Postal: Pockelsstr. 14, D-38106 Braunschweig
    Web page:
    More information through EDIRC

    Related research



    References listed on IDEAS
    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
    as in new window
    1. Robert Jacobson, 1990. "Unobservable Effects and Business Performance," Marketing Science, INFORMS, vol. 9(1), pages 74-85.
    2. Fritz, Wolfgang, 1993. "Die empirische Erfolgsfaktorenforschung und ihr Beitrag zum Marketing: Eine Bestandsaufnahme," Working Papers 93/12, Technische Universität Braunschweig, Institute of Marketing.
    Full references (including those not matched with items on IDEAS)



    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.


    Access and download statistics


    When requesting a correction, please mention this item's handle: RePEc:zbw:tbsimw:9403. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (ZBW - German National Library of Economics).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.