IDEAS home Printed from https://ideas.repec.org/p/zbw/iubhma/12019.html
   My bibliography  Save this paper

Campusübergreifende Lehrforschung in verschiedenen Modulen im Studiengang Marketing-Management zum Thema Nachhaltigkeit

Author

Listed:
  • Hattula, Cansu
  • Hilgers-Sekowsky, Julia
  • Kalteis, Marion
  • Kolibius, Mischa
  • Schuster, Gabriele
  • Wießner, Sabine

Abstract

Sustainability is an essential topic for industries, governments and consumers around the globe. With the current initiative "Fridays for Future" kicked off by Greta Thunberg sustainability has gathered international momentum. This momentum is also being captured at IUBH, in particular in the Bachelor & Master program "Marketing management". In this paper, six professors at IUBH describe how they empowered and supervised student teams at six different IUBH campuses in Berlin, Düsseldorf, Erfurt, Hamburg, Munich and Vienna to analyze sustainability topics within marketing. More specifically, the paper describes both the professors' teaching approach, their critical reflection as well as the student project outcomes. Within this teaching approach, sustainability was tackled by many different perspectives and industries (e.g., food, packaging, fashion, cosmetics). Based on the research questions, professors varied the research method. Thus, some student teams analyzed sustainable consumer behavior by means of qualitative (e.g., focus groups, interviews) and quantitative market research (e.g., surveys). Other teams acted as entrepreneurs and ideated on sustainable products and services by conducting market analyses and by creating a marketing plan. Overall, this paper gives a holistic view for teaching staff on how to incorporate current topics of sustainability in university curricula in terms of applied student research projects.

Suggested Citation

  • Hattula, Cansu & Hilgers-Sekowsky, Julia & Kalteis, Marion & Kolibius, Mischa & Schuster, Gabriele & Wießner, Sabine, 2019. "Campusübergreifende Lehrforschung in verschiedenen Modulen im Studiengang Marketing-Management zum Thema Nachhaltigkeit," IU Discussion Papers - Marketing & Communication 1/2019, IU International University of Applied Sciences.
    • Handle: RePEc:zbw:iubhma:12019
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/215755/1/1694250520.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Katja Mayer, 2017. "Nachhaltigkeit: 111 Fragen und Antworten," Springer Books, Springer, number 978-3-658-17934-2, December.
    2. World Commission on Environment and Development,, 1987. "Our Common Future," OUP Catalogue, Oxford University Press, number 9780192820808.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. CHEN, Helen S.Y., 2020. "Designing Sustainable Humanitarian Supply Chains," OSF Preprints m82ar, Center for Open Science.
    2. Denise Ravet, 2011. "Lean production: the link between supply chain and sustainable development in an international environment," Post-Print hal-00691666, HAL.
    3. Mara Del Baldo, 2012. "Corporate social responsibility and corporate governance in Italian SMEs: the experience of some “spirited businesses”," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 16(1), pages 1-36, February.
    4. Michael Howes & Liana Wortley & Ruth Potts & Aysin Dedekorkut-Howes & Silvia Serrao-Neumann & Julie Davidson & Timothy Smith & Patrick Nunn, 2017. "Environmental Sustainability: A Case of Policy Implementation Failure?," Sustainability, MDPI, vol. 9(2), pages 1-17, January.
    5. Parnphumeesup, Piya & Kerr, Sandy A., 2011. "Stakeholder preferences towards the sustainable development of CDM projects: Lessons from biomass (rice husk) CDM project in Thailand," Energy Policy, Elsevier, vol. 39(6), pages 3591-3601, June.
    6. Chin-Shan Lu & Kuo-Chung Shang & Chi-Chang Lin, 2016. "Examining sustainability performance at ports: port managers’ perspectives on developing sustainable supply chains," Maritime Policy & Management, Taylor & Francis Journals, vol. 43(8), pages 909-927, November.
    7. Kebede, Yohannes, 1993. "The Limits to Common Resource Management: The Bypassed Commons or Commons without Tragedy," MPRA Paper 662, University Library of Munich, Germany, revised 01 May 1993.
    8. John Stanley & Janet Stanley, 2023. "Improving Appraisal Methodology for Land Use Transport Measures to Reduce Risk of Social Exclusion," Sustainability, MDPI, vol. 15(15), pages 1-18, August.
    9. Nora Mzavanadze, 2009. "Building A Framework For National Sustainable Development Assessment And Application For Lithuania: Sustainability In Transition," Journal of Environmental Assessment Policy and Management (JEAPM), World Scientific Publishing Co. Pte. Ltd., vol. 11(01), pages 97-130.
    10. Pishchulov, Grigory & Trautrims, Alexander & Chesney, Thomas & Gold, Stefan & Schwab, Leila, 2019. "The Voting Analytic Hierarchy Process revisited: A revised method with application to sustainable supplier selection," International Journal of Production Economics, Elsevier, vol. 211(C), pages 166-179.
    11. Isin Ceti̇n, 2017. "Accounting Requirements And Records On Bank Subscribed Capital Compliance With European Directives," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 52-68, February.
    12. Jean-Michel Sahuta & Sandrine Boulerne & Medhi Mili & Frédéric Teulon, 2014. "What Relation Exists Between Corporate Social Responsibility (Csr) And Longevity Of Firms?," Working Papers 2014-248, Department of Research, Ipag Business School.
    13. Alba Rocio Gutierrez Garzon & Pete Bettinger & Jacek Siry & Bin Mei & Jesse Abrams, 2019. "The Terms Foresters and Planners in the United States Use to Infer Sustainability in Forest Management Plans: A Survey Analysis," Sustainability, MDPI, vol. 12(1), pages 1-20, December.
    14. Shehu Folaranmi Gbolahan Yusuf & Oluwabunmi Oluwaseun Popoola & Lindokhule Gwala & Thinandavha Nesengani, 2021. "Promoting University–Community Alliances in the Experiential Learning Activities of Agricultural Extension Postgraduate Students at the University of Fort Hare, South Africa," Sustainability, MDPI, vol. 13(18), pages 1-18, September.
    15. Filipa Correia & Philipp Erfruth & Julie Bryhn, 2018. "The 2030 Agenda: The roadmap to GlobALLizaton," Working Papers 156, United Nations, Department of Economics and Social Affairs.
    16. Choy Yee Keong, 2005. "Sustainable Development—An Institutional Enclave (with Special Reference to the Bakun Dam–Induced Development Strategy in Malaysia)," Journal of Economic Issues, Taylor & Francis Journals, vol. 39(4), pages 951-971, December.
    17. Anthony Bennett, 1998. "Sustainable public/private partnerships for public service delivery," Natural Resources Forum, Blackwell Publishing, vol. 22(3), pages 193-199, August.
    18. Smith, Joyotee & Scherr, Sara J., 2003. "Capturing the Value of Forest Carbon for Local Livelihoods," World Development, Elsevier, vol. 31(12), pages 2143-2160, December.
    19. Buys, Piet & Chomitz, Ken & Dasgupta, Susmita & Deichmann, Uwe & Larsen, Bjorn & Meisner, Craig & Nygard, Jostein & Pandey, Kiran & Pinnoi, Nat & Wheeler, David, 2006. "The economics of decentralized poverty-environment programs: An application for Lao PDR," Journal of Policy Modeling, Elsevier, vol. 28(7), pages 811-824, October.
    20. Lisa Knoche, 2014. "Nachhaltigkeit in Unternehmen und Organisationen - Umweltmanagementsysteme als Instrument zur ökologischen Prägung der Organisationskultur," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 67(17), pages 29-37, September.

    More about this item

    Keywords

    Lehrforschung; Nachhaltigkeit; Marketing; Hochschuldidaktik; Marktforschung; Interaktive Lehrformen;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:iubhma:12019. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://www.iu.de/forschung/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.