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An analysis of mobile internet service in Thailand: Implications for bridging digital divide

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  • Srinuan, Chalita
  • Srinuan, Pratompong
  • Bohlin, Erik

Abstract

Mobile Internet is growing around the world without exception for developing countries like Thailand by passing the poor legacy wired infrastructure. This study attempts to provide guidance to a national regulatory agency (NRA) by addressing the following question: What are the key determining factors to explain the probability that individual consumer will use mobile Internet? The discrete choice model is employed to empirically examine whether the service and application attributes, socio-economic variables and service provider has systematic link with the decision of consumer. The data from a national survey in 2010 commissioned by the National Telecommunications Commission (NTC) of Thailand is used for the analysis. Based on the findings, fixed telephony, e-mail, age, area of living and mobile operator are recognized as the strongest determinants for mobile Internet adoption. The findings suggest that the mobile Internet becomes an alternative technology to bridge the digital divide since a group of people who have no fixed Internet connection at home they can connect the Internet via mobile Internet. As such, telecom regulator and policy makers need to consider the policies regarding to infrastructure investment frequency allocation, content and application development and competition in order to stimulate the growth of mobile Internet adoption and close the digital divide within country. --

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Bibliographic Info

Paper provided by International Telecommunications Society (ITS) in its series 8th Asia-Pacific Regional ITS Conference, Taipei 2011: Convergence in the Digital Age with number 52326.

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Date of creation: 2011
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Handle: RePEc:zbw:itsp11:52326

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Web page: http://www.its2011taiwan.com/

Related research

Keywords: Mobile Internet; digital divide; developing country;

This paper has been announced in the following NEP Reports:

References

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  1. Chinn, Menzie David & Fairlie, Robert W, 2004. "The Determinants of the Global Digital Divide: A Cross-Country Analysis of Computer and Internet Penetration," Santa Cruz Center for International Economics, Working Paper Series qt2r80c4t3, Center for International Economics, UC Santa Cruz.
  2. Hsu, Chin-Lung & Lu, Hsi-Peng & Hsu, Huei-Hsia, 2007. "Adoption of the mobile Internet: An empirical study of multimedia message service (MMS)," Omega, Elsevier, vol. 35(6), pages 715-726, December.
  3. Ahn, Hyungtaik & Lee, Myeong-Ho, 1999. "An econometric analysis of the demand for access to mobile telephone networks," Information Economics and Policy, Elsevier, vol. 11(3), pages 297-305, September.
  4. Frieden, Rob, 2005. "Lessons from broadband development in Canada, Japan, Korea and the United States," Telecommunications Policy, Elsevier, vol. 29(8), pages 595-613, September.
  5. Ishii, Kenichi, 2004. "Internet use via mobile phone in Japan," Telecommunications Policy, Elsevier, vol. 28(1), pages 43-58, February.
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Cited by:
  1. Shinohara, Sobee & Akematsu, Yuji & Morikawa, Hiroyuki & Tsuji, Masatsugu, 2013. "Current issues of the Japanese mobile phone market caused by smartphones," 24th European Regional ITS Conference, Florence 2013 88528, International Telecommunications Society (ITS).
  2. Srinuan, Chalita & Srinuan, Pratompong & Bohlin, Erik, 2012. "Exploring mobile pricing strategies and innovations in the Thai mobile communications market," 19th ITS Biennial Conference, Bangkok 2012: Moving Forward with Future Technologies - Opening a Platform for All 72522, International Telecommunications Society (ITS).

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