Advanced Search
MyIDEAS: Login

Exploring mobile pricing strategies and innovations in the Thai mobile communications market

Contents:

Author Info

  • Srinuan, Chalita
  • Srinuan, Pratompong
  • Bohlin, Erik

Abstract

This paper aims to explore the price plans offered by Thai mobile operators and analyse the role of demand characteristics in the development of new price plans. The paper also shows how demand affects a firm's degree of innovativeness in terms of the number of new price plans. The empirical qualitative analysis is based on an original data set from several secondary data sources and includes all the price plans offered in the history of the Thai mobile communications market between 2002 and 2010. The results show that mobile operators have introduced several innovative price plans to attract and retain their consumers. Although a greater number of price plans can increase competition among operators, some have complex combinations that may lead to confusion for consumers. A price comparison programme should therefore be implemented by the telecom regulator to ensure that consumers receive correct and complete information about the price plans. Most studies, by far, have not extensively discussed this mobile communications market in detail and the effect of innovation on competition between firms in the mobile communications industry, in particular the development of innovation in developing countries. --

Download Info

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
File URL: http://econstor.eu/bitstream/10419/72522/1/74171454X.pdf
Download Restriction: no

Bibliographic Info

Paper provided by International Telecommunications Society (ITS) in its series 19th ITS Biennial Conference, Bangkok 2012: Moving Forward with Future Technologies - Opening a Platform for All with number 72522.

as in new window
Length:
Date of creation: 2012
Date of revision:
Handle: RePEc:zbw:itsb12:72522

Contact details of provider:
Web page: http://www.itsworld.org/

Related research

Keywords: pricing strategies; mobile communications market; innovation; Thailand;

This paper has been announced in the following NEP Reports:

References

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
as in new window
  1. Marco Guerzoni, 2010. "The impact of market size and users' sophistication on innovation: the patterns of demand," Economics of Innovation and New Technology, Taylor & Francis Journals, vol. 19(1), pages 113-126.
  2. Roberto Fontana & Marco Guerzoni, 2008. "Incentives and uncertainty: an empirical analysis of the impact of demand on innovation," Cambridge Journal of Economics, Oxford University Press, vol. 32(6), pages 927-946, November.
  3. Eugenio J. Miravete, 2003. "Choosing the Wrong Calling Plan? Ignorance and Learning," American Economic Review, American Economic Association, vol. 93(1), pages 297-310, March.
  4. Pratompong Srinuan & Erik Bohlin & Gary Madden, 2012. "The determinants of mobile subscriber retention in Sweden," Applied Economics Letters, Taylor & Francis Journals, vol. 19(5), pages 453-457, March.
  5. Gans, Joshua S. & King, Stephen P., 2001. "Using 'bill and keep' interconnect arrangements to soften network competition," Economics Letters, Elsevier, vol. 71(3), pages 413-420, June.
  6. Cantner Uwe & Guerzoni Marco, 2009. "Innovation Driving Industrial Dynamics. Between Incentives and Knowledge," Economia politica, Società editrice il Mulino, issue 3, pages 481-510.
  7. Gruber,Harald, 2005. "The Economics of Mobile Telecommunications," Cambridge Books, Cambridge University Press, number 9780521843270, October.
  8. Heli Koski & Tobias Kretschmer, 2004. "Entry, Standards and Competition: Firm Strategies and the Diffusion of Mobile Telephony," Review of Industrial Organization, Springer, vol. 26(1), pages 89-113, November.
  9. Fu, W. Wayne, 2004. "Termination-discriminatory pricing, subscriber bandwagons, and network traffic patterns: the Taiwanese mobile phone market," Telecommunications Policy, Elsevier, vol. 28(1), pages 5-22, February.
  10. Steven Klepper & Franco Malerba, 2010. "Demand, innovation and industrial dynamics: an introduction," Industrial and Corporate Change, Oxford University Press, vol. 19(5), pages 1515-1520, October.
  11. Grajek, Michal, 2010. "Estimating network effects and compatibility: Evidence from the Polish mobile market," Information Economics and Policy, Elsevier, vol. 22(2), pages 130-143, May.
  12. Simona Fabrizi, 2011. "Asymmetric Upgrading of Mobile Services: A Demand-Side Explanation," International Journal of E-Business Research (IJEBR), IGI Global, vol. 7(3), pages 79-91, July.
  13. Ron Adner & Daniel Levinthal, 2001. "Demand Heterogeneity and Technology Evolution: Implications for Product and Process Innovation," Management Science, INFORMS, vol. 47(5), pages 611-628, May.
  14. Corrocher, Nicoletta & Zirulia, Lorenzo, 2010. "Demand and innovation in services: The case of mobile communications," Research Policy, Elsevier, vol. 39(7), pages 945-955, September.
  15. Eugenio J. Miravete & Lars-Hendrik Röller, 2004. "Estimating Price-Cost Markups Under Nonlinear Pricing Competition," Journal of the European Economic Association, MIT Press, vol. 2(2-3), pages 526-535, 04/05.
  16. Gallouj, Faiz & Weinstein, Olivier, 1997. "Innovation in services," Research Policy, Elsevier, vol. 26(4-5), pages 537-556, December.
  17. Eric von Hippel, 1986. "Lead Users: A Source of Novel Product Concepts," Management Science, INFORMS, vol. 32(7), pages 791-805, July.
  18. Srinuan, Chalita & Srinuan, Pratompong & Bohlin, Erik, 2011. "An analysis of mobile internet service in Thailand: Implications for bridging digital divide," 8th Asia-Pacific Regional ITS Conference, Taipei 2011: Convergence in the Digital Age 52326, International Telecommunications Society (ITS).
  19. Whang, Yun-kyung & Hobday, Michael, 2011. "Local 'Test Bed' Market Demand in the Transition to Leadership: The Case of the Korean Mobile Handset Industry," World Development, Elsevier, vol. 39(8), pages 1358-1371, August.
  20. Pamela D. Morrison & John H. Roberts & Eric von Hippel, 2000. "Determinants of User Innovation and Innovation Sharing in a Local Market," Management Science, INFORMS, vol. 46(12), pages 1513-1527, December.
Full references (including those not matched with items on IDEAS)

Citations

Lists

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

Statistics

Access and download statistics

Corrections

When requesting a correction, please mention this item's handle: RePEc:zbw:itsb12:72522. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (ZBW - German National Library of Economics).

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.