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Growing use of three-part tariffs by MNOs: Understanding incentives of MNOs

Author

Listed:
  • Jang, Jaewon
  • Kwon, Youngsun

Abstract

This paper sets up a microeconomics model to analyze the market outcomes of two-part tariffs and three-part tariffs. Specifically, this paper compare the market outcomes of a single two-part tariffs to a single three-part tariffs under the assumptions that the market structure is monopolistic, there is no demand uncertainty, and demand curve is a linear straight line. The results show that a single two-part tariffs and a single three-part tariffs bring forth the same market outcomes except lump-sum fees. The lump-sum fees of the three-part tariffs are the lump-sum fees of the two-part tariffs plus the revenue loss caused by an allowance (free volume provided to customers). Therefore, according to this result, the monopolist has no reason to prefer three-part tariffs to two-part tariffs. However, if customers do not use up all allowance or there is demand uncertainty, three-part tariffs can generate more profits to the monopolist than two-part tariffs. Moreover, three-part tariffs can be used by the monopolist to raise lump-sum fees without losing customers and profits.

Suggested Citation

  • Jang, Jaewon & Kwon, Youngsun, 2014. "Growing use of three-part tariffs by MNOs: Understanding incentives of MNOs," 25th European Regional ITS Conference, Brussels 2014 101377, International Telecommunications Society (ITS).
  • Handle: RePEc:zbw:itse14:101377
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    References listed on IDEAS

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    1. Yong Chao, 2013. "Strategic Effects Of Three‐Part Tariffs Under Oligopoly," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 54(3), pages 977-1015, August.
    2. Jean Tirole, 1988. "The Theory of Industrial Organization," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262200716, December.
    3. Yong Chao, 2013. "Strategic Effects Of Three‐Part Tariffs Under Oligopoly," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 54, pages 977-1015, August.
    4. Anja Lambrecht & Katja Seim & Bernd Skiera, 2007. "Does Uncertainty Matter? Consumer Behavior Under Three-Part Tariffs," Marketing Science, INFORMS, vol. 26(5), pages 698-710, 09-10.
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