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Pricing risk and ambiguity: The effect of perspective taking

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  • Trautmann, Stefan T.
  • Schmidt, Ulrich

Abstract

There is a large literature showing that willingness-to-accept (WTA) is usually much higher than willingness-to-pay (WTP) in empirical studies although they should be roughly equal according to traditional economic theory. A second stream of literature shows that people are typically ambiguity averse, i.e. they prefer lotteries with known probabilities over lotteries with unknown ones. Our study combines both streams of literature and analyzes whether there is an interaction between the WTP-WTA disparity and ambiguity aversion.

Suggested Citation

  • Trautmann, Stefan T. & Schmidt, Ulrich, 2011. "Pricing risk and ambiguity: The effect of perspective taking," Kiel Working Papers 1727, Kiel Institute for the World Economy (IfW Kiel).
    • Handle: RePEc:zbw:ifwkwp:1727
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    References listed on IDEAS

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    2. Ulrich Schmidt & Stefan Traub, 2009. "An Experimental Investigation of the Disparity Between WTA and WTP for Lotteries," Theory and Decision, Springer, vol. 66(3), pages 229-262, March.
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    More about this item

    Keywords

    WTP-WTA disparity; ambiguity aversion; comparative ignorance;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty

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