Custom-made versus ready-to-wear treatments: Behavioral propensities in physicians' choices
AbstractTo customize treatments to individual patients entails costs of coordination and cognition. Thus, providers sometimes choose treatments based on norms for broad classes of patients. We develop behavioral hypotheses explaining when and why doctors customize to the particular patient, and when instead they employ "ready-to-wear" treatments. Our empirical studies examining length of office visits and physician prescribing behavior find evidence of norm-following behavior. Some such behavior, from our studies and from the literature, proves sensible; but other behavior seems far from optimal.
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Bibliographic InfoArticle provided by Elsevier in its journal Journal of Health Economics.
Volume (Year): 26 (2007)
Issue (Month): 6 (December)
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Web page: http://www.elsevier.com/locate/inca/505560
Other versions of this item:
- Richard G. Frank & Richard J. Zeckhauser, 2007. "Custom Made Versus Ready to Wear Treatments; Behavioral Propensities in Physician's Choices," NBER Working Papers 13445, National Bureau of Economic Research, Inc.
- D80 - Microeconomics - - Information, Knowledge, and Uncertainty - - - General
- I11 - Health, Education, and Welfare - - Health - - - Analysis of Health Care Markets
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